Senior Data Analyst

Realize your potential by joining the leading performance-driven advertising company and a proud Great Place to Work® Certified employer in Hungary! As an Senior Data Analyst – Advertising Optimization on the Dynamic Ads team in our Budapest office, you’ll play a vital role in driving the performance of our customers’ campaigns through data-driven analysis and hands-on optimization.You will turn data into actionable insights, identify opportunities for improvement, and drive measurable impact through a deep analytical and problem-solving approach.You’ll work closely with cross-functional teams to ensure continuous improvement of performance, while applying analytical thinking and experimentation to optimize results. To thrive in this role, you'll need: 5+ years of experience as a Data Analyst, Product Analyst or similar role, preferably in a tech company Advanced SQL for querying and analyzing large datasets Solid experience designing and analyzing A/B tests, with a strong grasp of statistics Experience with BI and visualization tools (e.g. Tableau, Looker, Power BI) A proven track record of leading analyses end to end, from defining the question to driving the decision The ability to influence Product, R&D and business stakeholders with data Fluency in English Bonus points if you have: Python or R for data analysis Experience in ad-tech, digital advertising, performance marketing or e-commerce A university degree in a technical or quantitative field Experience using AI tools for analytics and optimization How you’ll make an impact: Own the analytics behind dynamic campaign performance: define the key metrics, uncover what drives results, and turn it into optimization strategy Design and run A/B tests and experiments, and set the standard for how the team tests and measures impact Partner with Product and R&D to turn insights into product improvements that scale across campaigns Drive hands-on optimization of bids, targeting and creatives, and measure the impact on campaign results Be the data expert for account managers and clients: deliver insights and recommendations, and join client calls Why Taboola? If you ask Taboolars what they love about working here, they’ll tell you that they’ve been empowered to realize their full potential while growing and learning from and with smart and talented people. They’ll also share more about: - Adam Singolda, Taboola Founder and CEO says; “You can copy anything from another business but you can’t copy a company’s culture. - Well-being: Competitive benefits and well-being programs tailored to the region. Flexibility: We offer a hybrid work schedule with 3 days in-office with an option to come in more often if desired. - Work with some of the biggest names: Our publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, and E! Online. Our advertiser clients include Wells Fargo, Honda, Pinterest, and Expedia. Ready to realize your potential? Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need. Learn more about #TaboolaLife on LinkedIn, Facebook, Instagram, X, YouTube, & the Taboola Life Blog. About Taboola Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale. Taboola is the world’s leading recommendation platform with a strong financial background reaching over 500 million daily active users. The company, listed on NASDAQ (ticker: TBLA), had 1.91 billion USD (cca. 650 billion HUF) revenue in 2025. We acquired the Hungarian personalization start-up, Gravity R&D in 2022, to be the basis of our Central European R&D development center, into which we are now seeking candidates for this role. #LI-DN1 #LI-Hybrid