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Overseas Advertising Manager

moomoo · Hong Kong, HK

Über die Stelle

*** This role will be based in Shenzhen, instead of Hong Kong. - Responsible for user acquisition and advertising for Moomoo (Futu's overseas version), with expertise in ad placement and optimization across major platforms including Google, Meta, and TikTok (APP/WEB campaigns); - Able to develop targeted advertising strategies based on brand positioning, product selling points, audience profiles, and channel characteristics; - Data-driven, with the ability to track real-time advertising account data, make quick judgments, and adjust optimization strategies in a timely manner; - Skilled in A/B testing, continuously iterating on ad strategies and deriving meaningful insights to guide future business decisions; - Keeps up with overseas trends and understands the psychology of target user groups, with a solid sense of marketing. Requirements Job Requirements: - 3+ years of experience in growth marketing and paid advertising, with hands-on experience operating and optimizing ad platforms; - Strong problem-solving skills and ability to work under pressure, with high data sensitivity and analytical capabilities; - Experience in cross-team collaboration, systematically identifying issues and driving teams to resolve them; - Excellent English communication skills preferred; - Background in finance or related fields is a plus; candidates with personal investment experience are also preferred. *Only shortlisted candidates will be contacted.