SFMC Consultant | Hybrid - Makati/BGC

Roles & responsibilities Workstream Leadership & Delivery Management - Lead end-to-end SFMC workstreams, including requirements gathering, solution design, planning, and delivery governance. - Manage project risks, dependencies, sprint backlogs, and quality gates. - Facilitate workshops and platform walkthroughs with marketing, product, engineering, and CRM teams. Solution Architecture & Platform Integration - Architect SFMC solutions across Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Content Builder. - Oversee integration patterns between SFMC and connected systems including Salesforce CRM, CMS, DAM, ecommerce, and analytics engines. - Govern data modeling, Contact Builder structure, subscriber key strategy, and cross-cloud activation via Marketing Cloud Connect. Data, Audience & Personalization Strategy - Define segmentation strategies, data flows, and campaign architecture leveraging SQL, AMPScript, dynamic content, and customer attributes. - Ensure compliance across consent management, deliverability best practices, and privacy requirements. Analytics, Optimization & Value Realization - Lead measurement strategy using Marketing Cloud Intelligence (Datorama) and Einstein tools for predictive engagement. - Build optimization roadmaps, testing frameworks (A/B/n, multivariate), and performance improvement initiatives. Team Leadership & Knowledge Development - Mentor ACon/Con team members; review configurations, SQL scripts, documentation, and quality. - Contribute to capability building, reusable accelerators, playbooks, and best practice assets. Required Skills & Expertise SFMC Platform Expertise - Strong hands-on experience across Journey Builder, Automation Studio, Email Studio, Content Builder, and Mobile Studio. - Proficiency in AMPscript, SQL, and basic SSJS for personalization, segmentation, and automation logic. Consulting & Leadership Skills - Ability to structure complex SFMC/MarTech requirements into clear workstreams and deliverable plans. - Strong stakeholder management, facilitation, and communication skills with senior business and technical teams. - High-quality documentation, solution storytelling, and synthesis of technical and functional inputs. Data & Integration Acumen - Solid understanding of Contact Builder, data extensions, subscriber key strategy, and data relationships. - Working knowledge of Marketing Cloud Connect and integration patterns between SFMC, Salesforce CRM, and broader MarTech ecosystems. - Awareness of privacy considerations (e.g., CAN-SPAM, GDPR) and data handling best practices. Analytics & Optimization Skills - Ability to interpret campaign and journey performance metrics using SFMC reporting or Marketing Cloud Intelligence (Datorama). - Understanding of Einstein features (STO, Engagement Scoring) and how to apply them for optimization. Qualifications - B.E./B.Tech/MBA - 5 - 8 years of experience in Marketing Automation, MarTech, or SFMC delivery. Additional Details - Work arrangement: Hybrid - Makati or BGC office