Branding & Marketing Officer (ANGA Mastery)

Before you apply, please get to know us! ANGA Mastery is a new business unit under ANGA Bangkok, delivering comprehensive digital marketing training for individuals and organizations. Brand Management - Support the development and execution of branding strategies to strengthen brand awareness and positioning. - Ensure brand consistency across all communication channels, campaigns, content, and marketing materials. - Maintain and uphold the company's brand identity, tone of voice, and visual standards. - Monitor brand performance, audience perception, and competitor activities to identify opportunities for improvement. Creative Development - Develop creative concepts and campaign ideas for marketing initiatives and brand activities. - Brainstorm and propose innovative ideas to increase audience engagement and brand visibility. - Collaborate with designers, content creators, and stakeholders to bring creative concepts to life. - Ensure all creative outputs align with the company's branding and marketing objectives. - Basic Canva design is a must to publish small contents. Content Creation & Management - Plan and manage content calendars across social media and marketing channels especially Tiktok, Facebook and Linkedin - Create engaging content for social media, websites, email marketing, presentations, and promotional materials. - Develop compelling brand stories and messaging to strengthen audience connection. - Coordinate content production and ensure timely delivery of all marketing assets. - Collaborate with designers and videographers for compelling visual assets. For example, online courses, videos for the LMS, leaflets for booths, and etc. Social Media Management - Manage and grow the company's social media presence across all relevant platforms. - Schedule, publish, and optimize content to maximize engagement and reach. - Monitor audience interactions and maintain positive community engagement. - Track and analyze social media performance and provide recommendations for improvement. Marketing Campaigns - Assist in planning and executing online and offline marketing campaigns. - Coordinate campaign activities to ensure successful implementation and achievement of objectives. - Support lead generation, brand awareness, and audience engagement initiatives. - Monitor campaign performance and prepare reports with actionable insights. Event Management - Plan, coordinate, and execute company events, workshops, seminars, and promotional activities. - Manage event logistics, timelines, and operational requirements. - Coordinate with vendors, partners, speakers, and stakeholders to ensure successful event delivery. - Ensure all events reflect the company's brand identity and provide a positive participant experience. Market Research & Analysis - Research market trends, customer insights, and competitor activities. - Identify new opportunities to strengthen brand positioning and marketing effectiveness. - Provide recommendations based on research findings and performance data. Cross-Functional Collaboration - Work closely with management, sales teams, designers, instructors, and external partners. - Coordinate projects across departments to ensure timely and effective execution. - Support business growth initiatives through branding, marketing, and creative solutions. Performance & Continuous Improvement - Track and report key marketing, content, social media, and event performance metrics. - Evaluate results and recommend improvements for future campaigns and initiatives. - Continuously seek innovative approaches to enhance brand presence and audience engagement.