Planning Director

Agency: PHd Job Function: Media Job Subfunction: Media Planning and Buying Job Description: Join the team shaping the global media strategy for one of the world's most innovative technology brands. Working alongside the Group Planning Director, you'll play a central role in defining and delivering Dyson's global planning product, helping markets connect strategic thinking, data, technology and execution to drive measurable business outcomes. This is a unique opportunity to influence planning excellence at scale, working across multiple categories, markets and high-profile product launches. As Planning Director, you'll lead the development and deployment of strategic planning frameworks that drive consistency and effectiveness across Dyson's global media activity. You'll translate complex business challenges into clear, actionable planning strategies, providing expert guidance across campaigns, new product launches and category initiatives. Working closely with local market teams, you'll ensure global strategies are implemented effectively while allowing flexibility for local relevance and audience needs. You'll collaborate with strategy, analytics, insights and account teams to shape budget allocation approaches, campaign planning methodologies and performance frameworks. From global campaign orchestration through Omni platforms to post-campaign analysis and future recommendations, you'll provide strategic leadership across the full planning process. You'll also champion best practice, contribute to the wider strategy community and help develop the next generation of planning talent through coaching and mentorship. We're looking for an experienced media planner with a strong background in integrated media strategy, digital planning and data-led decision making. You'll be comfortable leading multiple projects, influencing senior stakeholders and collaborating across international markets. If you're passionate about connecting insight, strategy and execution to deliver outstanding business results, we'd love to hear from you. 

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