Growth Marketing Manager

VRIFY is positioned at the forefront of the mining industry's transformation, leveraging cutting-edge AI to revolutionize mineral exploration. With a focus on AI exploration targeting, VRIFY is expanding its capabilities by synthesizing vast amounts of geological information. This integration enhances the precision and efficiency of exploration strategies, offering our clients innovative solutions that depart from traditional methods. Our mission extends beyond technological advancement. We are committed to transforming how mining companies engage with investors, aiming to foster a more transparent and accountable mining investment ecosystem. VRIFY's technology enables immersive 3D and 360° presentations that provide investors with a vivid and detailed visual context, making complex geological data accessible and engaging. As we continue to refine our AI-driven solutions, VRIFY remains dedicated to driving innovation and excellence in the mining sector, ensuring our clients and investors are well-equipped to succeed in a rapidly evolving market. The Role We are hiring a permanent, full-time Growth Marketing Manager to run VRIFY's owned digital channels and work side by side with Sales to turn leads into pipeline. Reporting to our VP Marketing, you will own our email and nurture program, manage the lead lifecycle in Salesforce, support our account-based marketing (ABM) efforts with Sales, and report on what is actually driving results. We are looking for someone with strong digital skills who is organized, works independently, and enjoys partnering closely with Sales. Key Responsibilities Owned channels and campaigns - Own VRIFY's marketing email and nurture program: build, segment, QA, schedule, and send campaigns to clients and prospects, including expansion-focused sends to existing clients. - Manage our owned channels, including website, social channels, and reporting platforms. - Plan, launch, and optimize campaigns across email, LinkedIn, and other digital channels. - Work with the Marketing team to keep messaging consistent, clear, and tailored to audience, industry, and persona. Lead generation and pipeline with Sales - Partner closely with Sales to generate and manage the lead lifecycle: capture, scoring, segmentation, routing, and clean handoff of qualified leads. - Support our ABM program by running targeted outreach to priority accounts, using a target account list built with Sales. - Use Salesforce daily for lead engagement, tracking, and follow-up, keeping lead and account records accurate and actionable for Sales. Data, reporting, and tools - Build and maintain Salesforce reports and dashboards covering lead flow, campaign performance, funnel conversion, and marketing-sourced pipeline. - Keep contact and company data complete and current: enrichment, deduplication, list hygiene, and consistent campaign tracking. - Analyze campaign results, competitors, and our target market, and turn findings into recommendations for the team. - Manage our marketing and enrichment tools, and evaluate new tools and data sources that would improve results. - Document processes and reporting so programs run consistently as the team grows. Qualifications - 6+ years of B2B marketing experience, including hands-on ownership of email and other digital channels. - Experience running email marketing at scale with a marketing automation platform, including segmentation, QA, and deliverability best practices. - Working proficiency in Salesforce: building reports and dashboards, managing campaigns and lists, and tracking leads and opportunities. - Proven track record of working closely with Sales on shared pipeline and lead goals. - Strong analytical skills: you measure campaign performance and adjust tactics based on the data. - Sharp copywriting: clear, concise, and personalized. - Self-directed and organized, able to manage several campaigns at once and deliver with limited oversight. Nice to have - Experience with Salesforce, HubSpot, or a similar CRM or marketing automation platform (Account Engagement/Pardot and Marketo included). Salesforce administration experience or certification is a big plus. - Familiarity with prospecting, enrichment, and intent tools such as ZoomInfo, Apollo, Clay, LinkedIn Sales Navigator, or 6sense. - Experience with account-based marketing or targeted outbound programs. - Experience marketing to technical or niche industries, such as mining, geoscience, or B2B SaaS with long sales cycles. What We Offer - Base Compensation Range: $125,000 – $135,000 CAD - Paid Time Off (PTO): Including vacation days, sick days, personal days, public holidays plus extra time during the holiday season. - Work-Life Balance: Flexible work hours, remote work options plus the option to use our workspace in Downtown Vancouver (free snacks & gym). - Wellness Programs: Fitness allowance, work from home allowance, mental health support. Terms of Employment - Full-time, permanent position. - Location: Remote – Canada. - Reports to: VP Marketing. - Professional references and completion of a background check will be required for this position. - Must be legally entitled to work in Canada. This job description has been written to provide an accurate reflection of the current job and to include the general nature of work performed. It is not designed to contain a comprehensive detailed inventory of all duties, responsibilities, and qualifications required of the employees assigned to the job. Management reserves the right to revise the job or require that other or different tasks be performed when circumstances change. VRIFY is an equal opportunity workplace, and we would like to hear from all qualified applicants. If you have a disability or any special needs that we might need to accommodate, please let us know.