Online Content Operations Specialist

Content Operations Specialist Department: E-commerce / Digital Commerce Reports to: E-commerce Lead Location: Kuala Lumpur Job Summary We are looking for a Content Operations Specialist to manage the day-to-day execution, publishing, and optimisation of content across EPOS’s social media, e-commerce marketplaces, website, and other digital platforms. This role will be responsible for ensuring that all online content — from social media posts and product listings to promotional banners, campaign pages, product information, and digital assets — is accurate, engaging, consistent, and published on time. The ideal candidate is highly organised, detail-oriented, and data-driven, with a good understanding of how content, product presentation, pricing, platform exposure, and traffic contribute to online conversion and business performance. Key Responsibilities 1. Social Media Content Operations - Manage the day-to-day publishing and scheduling of content across EPOS’s social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and other relevant channels. - Coordinate social media calendars and ensure posts are published accurately and on schedule. - Upload and manage captions, images, videos, links, hashtags, and other content assets. - Ensure content follows brand guidelines and is adapted appropriately for each platform. - Monitor post performance, engagement, reach, and traffic to identify opportunities for optimisation. - Coordinate with Marketing and Creative teams to ensure required content assets are delivered on time. 2. Marketplace & Product Listing Management - Create, upload, update, and maintain product listings across Shopee, Lazada, TikTok Shop, and other online platforms. - Manage product titles, descriptions, specifications, attributes, images, videos, pricing, bundles, variations, and promotional information. - Ensure product information and pricing remain accurate and consistent across Malaysia and Singapore. - Regularly review listings for completeness, accuracy, visibility, and overall presentation. - Monitor competitor listings, product positioning, pricing, promotions, and content presentation to identify opportunities for improvement. - Support new product launches by ensuring listings and relevant content are ready before launch. 3. Website & Digital Content Management - Upload and maintain content across EPOS websites, landing pages, campaign pages, and other digital platforms. - Ensure product information, promotional messages, banners, FAQs, and other customer-facing information are accurate and up to date. - Coordinate content updates for new products, campaigns, promotions, and business initiatives. - Conduct regular content audits to identify outdated, inaccurate, duplicated, or missing information. 4. Content Optimisation & Online Visibility - Continuously optimise online content based on traffic, engagement, search visibility, conversion, and platform performance. - Analyse which listings, posts, products, and content formats generate stronger exposure and customer engagement. - Monitor both online and offline traffic trends where relevant and identify opportunities to improve digital visibility and customer conversion. - Conduct competitor benchmarking across product listings, pricing, promotions, positioning, and content strategies. - Support basic A/B testing of product titles, images, descriptions, promotional messages, and other content elements. - Recommend improvements based on customer behaviour and performance data rather than content aesthetics alone. 5. Campaign & Promotional Content Operations - Support content execution for marketplace and social campaigns, including major promotional periods such as 9.9, 10.10, 11.11, and 12.12. - Coordinate campaign banners, promotional messages, product listings, vouchers, bundles, and related digital assets. - Ensure campaign content, pricing, product information, and promotional mechanics are accurately reflected across platforms. - Work closely with Marketplace Operations and Growth teams to prioritise key products and campaigns. 6. Content Coordination & Governance - Maintain an organised content library covering product images, videos, descriptions, campaign assets, social media materials, and other digital content. - Coordinate with Marketing, Growth, Product, Sales, Customer Operations, and Creative teams to gather accurate information and content requirements. - Ensure consistency of product and brand information across different platforms and markets. - Establish simple processes and checklists to reduce content errors and improve publishing efficiency. - Ensure content complies with relevant platform policies and brand requirements. 7. Reporting & Performance Analysis - Track key content and platform performance metrics such as Traffic, Impressions, Reach, Engagement, Product Views, CTR, CVR, and Orders. - Prepare regular reports highlighting content performance, listing quality, traffic trends, and areas for improvement. - Identify top- and underperforming content or listings and recommend optimisation actions. - Use data and competitor insights to continuously improve content quality, exposure, and conversion. Key KPIs - Content / Posting Accuracy & Completion Rate - Product Listing Accuracy - Content Publishing Timeliness - Social Media Reach & Engagement - Online Traffic / Product Views - CTR & Conversion Rate - Listing / Product Exposure - Content Error Rate - Campaign Content Execution Rate - Platform Compliance Requirements Requirements - 2–5 years of experience in Content Operations, E-commerce Operations, Marketplace Operations, Digital Marketing, Social Media Operations, or a related role. - Hands-on experience managing social media content, product listings, website content, or online marketplace content. - Familiarity with platforms such as Shopee, Lazada, TikTok Shop, Facebook, Instagram, TikTok, and LinkedIn. - Strong attention to detail, particularly when handling product information, pricing, promotional content, and multiple online platforms. - Data-driven mindset, with the ability to use performance metrics and competitor benchmarking to identify content optimisation opportunities. - Comfortable using Excel/Google Sheets for basic reporting and analysis. - Experience with CMS, social media scheduling tools, marketplace seller centres, or content management platforms would be advantageous. - Basic understanding of SEO, e-commerce conversion, digital traffic, and content performance metrics is preferred. - Strong coordination and communication skills with the ability to work across multiple teams. - Ability to manage multiple platforms, markets, campaigns, and deadlines simultaneously. - Good command of English; proficiency in Chinese and/or Malay would be an advantage.