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Digital Marketing Strategist

Digital · Remote, AU

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We’re looking for an experienced Digital Marketing Strategist (Freelance, Remote) to support a Melbourne-based digital marketing agency working across performance marketing, brand strategy and AI. This is a hands-on, client-facing role where you’ll manage Google and Meta Ads, own paid acquisition strategy, and work alongside AI-supported tools and agents to analyse performance, validate recommendations and implement campaign changes. Engagement Details Type: Freelance / Part-time Duration: 6 months Commitment: Approximately 15 hours per week Location: Australia or New Zealand Timezone: AEST-compatible Schedule: Hours can be distributed across the week, with agreed availability for client meetings. Requirements Responsibilities - Manage and optimise Google Ads and Meta/Facebook Ads accounts. - Own paid acquisition strategy and implement campaign changes. - Review, validate, and act on recommendations generated by AI agents. - Use campaign data to identify opportunities and improve performance. - Advise clients across performance, creative, brand and growth strategy. - Build strong client relationships and communicate recommendations confidently. - Collaborate with technical specialists across analytics, tracking and dashboarding Requirements - Previous experience in performance marketing, paid media or digital acquisition. - Strong hands-on experience with Google Ads and Meta Ads. - Experience managing paid media budgets of approximately AUD20K+ per month. - Strong understanding of performance and brand marketing. - Strong client-facing and relationship management skills. - Comfortable using AI tools and agents as part of marketing workflows. - Experience with Claude, Claude Code, Codex, ChatGPT, prompt engineering or AI marketing automation is highly valued. - Experience with GA4, Google Merchant Centre, tracking and dashboarding is a plus.