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Sales / Product Specialist (HoReCa) - Field Sales

Manila Recruitment · Makati City, PH

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We are looking for Sales/Product Specialists across three key categories within the HoReCa (Hotel, Restaurant, and Café) sector: Kitchen Equipment, Food Wholesale (Ingredients), and Tableware. While each category has its own product focus, all roles share a common goal—driving revenue growth by connecting premium products with the right clients through strong business development, product expertise, and relationship management. The Sales/Product Specialist serves as the primary link between the company’s product portfolio and key decision-makers such as chefs, restaurateurs, and procurement teams. This role requires a balance of sales execution, technical or product knowledge, and client engagement to deliver tailored solutions that meet business needs. KEY RESPONSIBILITIES Sales & Business Development - Execute sales strategies to achieve and exceed individual sales targets - Identify and secure new business opportunities within hotels, restaurants, and cafés - Drive revenue growth through both new client acquisition and existing account expansion - Identify upselling and cross-selling opportunities within the portfolio Client Relationship Management - Build and maintain strong, long-term relationships with clients - Engage regularly with chefs, procurement managers, and business owners - Ensure high levels of customer satisfaction and repeat business Product Expertise & Presentation - Develop in-depth knowledge of the product portfolio to effectively communicate value, features, and benefits - Conduct product presentations, demonstrations, and client education sessions - Create customized proposals tailored to client requirements Market Insight & Strategy - Monitor industry trends, competitor activity, and customer feedback - Identify opportunities for growth and adjust sales strategies accordingly Collaboration & Execution - Work closely with internal teams (operations, logistics, technical/design) to ensure seamless delivery and execution - Support end-to-end sales processes from lead generation to order fulfillment Reporting & Performance Tracking - Maintain accurate sales pipeline and client records - Provide regular updates, forecasts, and performance reports to management QUALIFICATIONS - Bachelor’s degree preferred - 2–3 years of sales experience in the HoReCa industry - Proven track record in B2B sales, ideally in high-value products - Strong network within the hotel and restaurant industry - Excellent communication and presentation skills - Strong relationship-building and account management abilities - Results-driven and able to work independently PREFERRED - Experience working directly with chefs and procurement teams - Understanding of hospitality or food service operations - Existing relationships with hotel groups and restaurant chains WORK SETUP - Field-based role with frequent client visits - Standard business hours with flexibility based on client needs - Travel within Metro Manila and nearby areas may be required ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ KEY DIFFERENCES BY CATEGORY 1. Kitchen Equipment - Focus: Selling commercial kitchen and bakery equipment - Requires technical knowledge (equipment specs, ROI, functionality) - Involves collaboration with design/project teams for kitchen layouts - Emphasis on installation coordination and technical proposals - Target clients: chefs, procurement, operations teams 2. Food Wholesale (Ingredients / Raw Materials) - Focus: Selling consumable food products (flour, coffee, wine, juices, etc.) - More volume-driven and relationship-heavy sales - Strong emphasis on repeat orders and account management - Includes pricing negotiation and contract handling - Requires understanding of ingredient application and sourcing - Close coordination with inventory, dispatch, and supply chain teams - Interaction mainly with chefs for operational needs 3. Tableware - Focus: Selling premium dining products (ceramics, glassware, cutlery) - Strong emphasis on design, aesthetics, and concept selling - Requires design consultation and “concept matching” for dining experiences - Involves sampling, product pairing, and ambiance creation Working hours / Job Type: Monday to Friday; 9:00 AM - 6:00 PM (flexible for client meetings) Field-based role with frequent client visits. Occasional evening meetings due to Italy time zone coordination Travel within Metro Manila and surrounding areas