Senior CVM and Marketing Analysis

Job Description We are looking for a Senior CVM & Marketing Analytics professional with strong experience in the Telecommunications (Telco) industry. The role focuses on Telco CVM, customer base management, customer segmentation, campaign design, and campaign impact measurement. Key Responsibilities - Decide which customer attributes and segments are worth building. - Own the Telco use case library. - Define what each customer segment means commercially and how its value is measured. - Design and measure customer campaigns. - Build and use customer segments in a real customer data or campaign environment. - Own CVM use cases end to end, including: - Churn - Retention - Dormancy - Win-back - Upsell - Tariff migration - Device upgrade - Prove campaign impact through control design, uplift, and incrementality measurement. - Work with engineering teams to specify customer attributes and segments. - Work with a Customer Data Platform or campaign management platform. Requirements Requirements - 7+ years of experience. - Telco experience is mandatory. - Experience in Telco CVM, customer base management, or marketing analytics. - Hands-on experience in personally designing and measuring campaigns. - Strong understanding of Telco commercial drivers, including: - ARPU - Churn economics - Recharge behaviour - Prepaid and postpaid mechanics - Cross-sell into fixed and content - Experience with customer segmentation in a real customer data or campaign environment. - Experience with CVM use cases such as churn, retention, dormancy, win-back, upsell, tariff migration, and device upgrade. - Strong understanding of control design, uplift, and incrementality measurement. - Strong SQL skills. - Experience with a Customer Data Platform or campaign management platform is preferred. - Experience working with engineering teams to specify customer attributes and segmen