Lead Generation and Demand Specialist

You will create the qualified pipeline that our Enterprise Sales team closes. This is a hands-on individual contributor role: you will prospect, run outbound campaigns, qualify inbound interest and book meetings with mortgage lenders, working closely with Enterprise Sales Managers, Marketing and our Partnerships/ Adoption team. What you’ll do - Prospect into your assigned territories, from the top 200 lenders down market, including independent mortgage bankers, banks, credit unions and brokers. - Build and run multi-touch outbound sequences across email, phone and LinkedIn, tailored by lender type and buyer role. - Respond quickly to every inbound lead, qualify it, and route it to the right Enterprise Sales Manager/ Customer Success Manager with full context. - Follow up on partner-sourced leads, events and webinars in coordination with the Marketing team. - Book qualified discovery meetings and hand them off with clear notes on need, timing and decision makers. - Keep HubSpot accurate and current: contacts, activity, lead status and attribution. - Test messaging and share what is working (and what isn’t) with Sales and Marketing every week. - Take part in weekly role play on messaging and objection handling. Requirements What you bring - 2+ years in business development, sales development or demand generation for B2B SaaS. - Mortgage industry experience is strongly preferred; you can speak to lender pain points with credibility. - A track record of hitting or beating meeting and pipeline targets. - Strong writing and phone skills, and comfort with high-volume, personalized outreach. - Hands-on experience with HubSpot (or Salesforce) and sales engagement tools. - Self-driven, organized and coachable, and comfortable working remotely with a distributed team. Base Compensation Range: $46,340 - $64,032 + Variable Benefits - 100% Remote position, with a virtual office - Health Care Plan (Medical, Dental & Vision) - Retirement Plan (401k, IRA) - Life Insurance (Basic, Voluntary & AD&D) - Flexible Paid Time Off (Vacation, Sick & Holidays) - Family Leave (Maternity, Paternity) - Short Term & Long Term Disability - Training & Development - Wellness Resources