Email Marketing Automation Specialist

About PropertyTek PropertyTek is a private equity-backed holding company transforming property management through a growing portfolio of SaaS brands. Our products power leasing automation for single- and multifamily residential property managers. We're looking for a Marketing Automation Specialist who thrives in a fast-paced, growth-oriented environment. This is a role that will build the systems that move leads through our marketing funnel, directly supporting Sales and our mission to transform the property technology landscape. Role Overview We're hiring a Marketing Automation Specialist to own HubSpot workflow architecture across our property management SaaS portfolio (ShowMojo and Tenant Turner). This is not an execution-only role: the person in this seat designs and builds the automation logic that drives lifecycle marketing, not just runs pre-built workflows. This is a contractor position, remote, Philippines-based preferred. Key Responsibilities Workflow Architecture - Design and build multi-branch HubSpot workflows from scratch, not just editing existing sequences - Architect lead scoring models tailored to property management buyer behavior - Build segmentation logic specific to the property management vertical (portfolio size, unit count, market, product line — ShowMojo vs. Tenant Turner) - Design lifecycle-stage email flows: lead nurture, trial/onboarding, activation, upsell/expansion, renewal, win-back Hubspot Execution - Set up campaigns in HubSpot, bringing together the emails, landing pages, forms, and assets for each one - Build and send emails in HubSpot, including newsletters, one-off sends, and nurture emails - QA every email before it goes out - Own the marketing email calendar: keep it current, keep every team informed of what's going out and when, and make sure sends stick to the schedule - Coordinate email sends with Customer Success - Keep HubSpot organized with consistent naming and foldering for emails, lists, and campaigns - Own UTM tracking on every email and campaign link, so each click gets credited to the right campaign Content & Landing Pages - Write email copy for automated email workflows sequences - Build and publish landing pages in HubSpot's CMS/page tools to support campaigns and lifecycle flows - Publish blog posts and pages in WordPress - Ensure workflows, content, and landing pages work as one connected system Ongoing Optimization - Run and maintain our lead nurture flows: keep emails, offers, and links current, and test changes that improve engagement and conversions - Monitor email performance and revise logic accordingly; share the results and make regular optimization recommendations to the team - Maintain clean data hygiene practices within workflows (list membership, enrollment/re-enrollment logic, suppression rules) Requirements Required Qualifications - Demonstrated HubSpot workflow architecture experience — must be able to design multi-branch automation from a blank canvas, not just configure templates - Hands-on experience building lead scoring models - Experience building segmentation strategies (behavioral, firmographic, or lifecycle-based) - Experience designing lifecycle-stage email flows (nurture through renewal) - Experience building landing pages in HubSpot's CMS or page builder tools - Hands-on HubSpot Marketing Hub experience: building emails, landing pages, and campaigns - 3+ years in marketing automation, ideally with at least 1–2 years focused specifically on HubSpot - Strong B2B email copywriting skills, with samples you can share - Experience publishing content in WordPress - A sharp eye for QA: you catch broken links, wrong personalization tokens, and rendering issues before anything goes out - Comfortable reading email performance data (opens, clicks, conversions) and turning it into clear recommendations - Organized and proactive, with the communication skills to keep multiple teams aligned on a shared calendar - Comfortable working independently in a remote, asynchronous, US-hours-adjacent environment Preferred Qualifications - Prior experience in property management, real estate, or a related vertical (rental software, PropTech, or landlord/tenant-facing products) - HubSpot certification(s) — Marketing Software, Email Marketing, or Reporting - Experience working across multiple product lines or brands within one HubSpot portal - Experience with A/B testing email sequences and using results to refine workflow logic - Experience running or maintaining lead nurture and lifecycle email flows - Experience with UTM tracking and campaign attribution Schedule and Availability This role is a full-time equivalent of about 160 hours a month. Your working day should overlap consistently with US Eastern morning hours, when our standups, Sales syncs, and most async requests happen. Benefits Rate starts at $15 per hour