PPC Campaign Manager (Google Ads + Meta)

US Home Services Lead Gen | Remote, PST hours We're hiring a hands-on paid media manager for a US company that generates leads for home services and construction businesses. You will run the campaigns yourself, not supervise someone else. What you'll do - Run and optimize lead generation campaigns on Google Ads (Search, Performance Max, Local Services Ads) and Meta Ads - Work with Microsoft/Bing, Yelp and native (Taboola, Outbrain) as part of a multi-platform mix - Set up and maintain tracking: GA4, GTM, call tracking (CallRail or similar), offline conversions - Use AI tools with judgment: you edit AI-written ad copy, you know when to trust Smart Bidding / Advantage+ and when to override it, and you can automate routine work (Make, Zapier, Apps Script) - Report on cost per lead and lead quality, not just clicks Must have - Hands-on, current experience with BOTH Google Ads and Meta Ads for lead generation - Experience with the US market - Native-level English, written and spoken - Full-time availability during US Pacific (PST) working hours - Verifiable work history with named employers and real results Not a fit - E-commerce/DTC, SaaS, crypto or fintech only backgrounds - Grey/black hat methods - Strategy-only profiles with no hands-on campaign work - Freelancers or those working several jobs in parallel Home services experience is a big plus, but not required if your lead generation experience is strong. To apply, reply in English and answer these questions (applications without answers will not be reviewed): 1. Which platforms did you manage yourself on US projects? 2. How many years of hands-on experience do you have on Google Ads and on Meta Ads, separately? 3. Share 2-3 short cases or a portfolio link: your role, monthly budget, results (leads, CPL). 4. Can you work full-time on PST hours? Please write the answers yourself, in your own words.