Senior Digital Strategist, Paid Search and Social

Welcome to Ace Digital Group - where we're always up for a challenge and never shy away from trying new things! Our culture is built around a passion for digital marketing, a love of creativity, and a team spirit that makes us unstoppable. At the heart of our culture is our belief in teamwork - we know that when we work together, we can achieve anything. You'll be thrilled to know that we are dedicated to discovering and cultivating the best candidates to join our growing team. Join us as we help North America's best brands! Position Summary The role of Senior Digital Strategist, Paid Search and Social, is responsible for overall account performance, execution, as well as mentoring and training Digital Strategists and Coordinators. In this position, your goal is to perform best-in-class optimizations and expertly provide recommendations that drive clients’ performance in collaboration with the Associate Director for our eCommerce and lead gen clients. Key Responsibilities Collaborate with the Associate Directors to provide insights from Meta and Google Ads that aid in informing RFPs, decks, proposals, and planning recommendations. Pull data and generate best-in-class deliverables with meaningful insights/ recommendations with storytelling aspects for clients from available technology platforms and services. Proficient in paid media capabilities (Paid Social and Paid Search), with the ability to find best-in-class solutions for clients. Manage and oversee flawless campaign setup, execution of strategy, daily management of budgets, monitor the goals and KPIs for a portfolio, and perform optimizations. Monitor promotional/ creative calendars and ensure accuracy of ad specs/ campaign objectives. Set up, monitor, and troubleshoot tracking. Remain up-to-date on upcoming tools/tech solutions that would work for their overall media strategy. Proactively prepare industry POVs. Educate agency teams and clients on best practices and campaign objective requirements, as required. Mentor and train Digital Strategists and Coordinators on tools and processes. Partner with Associate Directors to source proposals from 3rd party vendors. Implement and manage website tagging and conversion tracking for all platforms Ensure accurate tracking and reporting of key performance metrics for online advertising campaigns. Create and manage audiences across multiple media platforms. Desired Skills & Experience Minimum of two (2)+ years’ experience in Paid Social and Paid Search; preferably having executed and optimized Google campaigns such as Search, Pmax (strong understanding of feed structure), Display GDN and Demand Gen as well as Meta tactics such as UGC, Prospecting, Retargeting, Advantage+ and DPA. Solutions-driven. Proficient with media platforms (e.g., Google Ads, GA4, GTM, Microsoft Ads, AMS, Meta, TikTok, Twitter, Apple Search, etc.). Previous experience working within an advertising agency or with a media partner is a plus. Demonstrated ability to effectively apply knowledge and insights gained from research resources to real-time media plans. Loves handling large data sets and crunching numbers. Passion for data, emerging media, and AI/ technology. Strong learning agility, with a passion for continuous development. Proactive approach to problem-solving, assisting the team, self-development, etc. Excellent communication skills (both written and verbal). Highly developed organizational skills with a strong attention to detail and accuracy. Ability to work collaboratively as well as independently. Ability to develop and foster relationships both internally and externally. Proficient in Google Suite and Microsoft Office Suite (Word, Excel, and PowerPoint). Post-secondary education (or equivalent work experience) - University graduate and/or advertising/marketing College degree preferred. Why Join ADG ✈️ Flexible, uncapped PTO, planned with your team 💻 🌎 Fully remote working model (opportunity to work globally) ⭐️ A comprehensive benefits package. 🚀Professional development stipends. 📈 A chance to be part of and grow at a fast-growing boutique agency. We work with our employees to set meaningful career goals. In the ‘Anything else’ section of your application, tell us about a campaign you’ve seen recently that you wish you’d worked on. Originally posted on Himalayas