Brand Manager / Brand Marketing Manager

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies. We are looking for a Brand Manager to join our team! Requirements - 4+ years of marketing experience. At least 2 years in a Brand Manager, Marketing Manager, or similar role - Experience in iGaming, Betting, Gambling - Experience creating and maintaining positioning, brand platform, Brand Book, Tone of Voice, brand guidelines - Experience managing 360° brand campaigns involving multiple teams - Understanding of the marketing mix from a brand perspective: Brand, Creative, Content, PR, Influence, SMM (communications side) - Experience conducting marketing research (Competitor Analysis, Brand Health, CustDev, etc.) - Experience developing and implementing positioning and brand strategies - Experience working with ambassadors, influencers, sports clubs - Skills in managing budgets for brand campaigns and special projects - Solid command of analytics and understanding of key brand metrics - Experience setting tasks, prioritizing, and coordinating cross-functional teams - Strong communication and process organization skills - English Upper-Intermediate (B2) or higher Responsibilities Brand strategy and positioning – Developing and updating product positioning, Brand Book, Tone of Voice – Owning the brand’s Visual/Content Direction, ensuring consistency across all channels – Implementing brand strategy across cross-functional teams, accounting for regional specifics Brand campaigns and special projects – Launching brand and 360° campaigns, coordinating launches together with cross-functional teams – Initiating and participating in special projects, sponsorship activations, and merchandise – Overseeing workflow: timelines, quality, and alignment with brand strategy Cross-team collaboration – Working closely with Design, Copywriting, SMM, Product, Analytics, Country Management, and other teams – Coordinating tasks between teams and monitoring execution of brand plans – Removing operational blockers in brand workstreams Brand project management – Managing brand projects from task setup through final launch, including reviewing deliverables from cross-functional teams – Creating briefs, assigning tasks, and monitoring execution – Managing priorities and statuses of brand projects Brand processes – Maintaining and improving internal processes of the Brand Management team – Optimizing cross-departmental collaboration on brand matters – Ensuring documentation, briefs, and workflows stay up to date Research and market – Monitoring competitors and market brand activities – Analyzing trends and identifying new opportunities for brand development – Participating in research: Competitor Analysis, Brand Health, CustDev Reporting – Preparing regular status updates on brand projects – Reporting on brand KPIs and campaign timelines – Maintaining project documentation and keeping work trackers up to date – Monitoring brand metrics: Brand Awareness, Brand Equity, Share of Voice/Search, CPM of brand campaigns Benefits - Paid annual leave. - Paid days off. - RedCore TEAM corporate gamification system. - Annual corporate events for employees. - Reimbursement of business travel expenses. - Flexible working format and start time. - Employee learning and development system. - Mentoring program. - Overtime compensation. - Referral program with a cash bonus. - Corporate psychologist. - Cafeteria benefit system: sports, insurance, language learning (depends on region).