Senior Retention Manager

📋 Your Key Responsibilities: - Strategy development and implementation: Building comprehensive retention strategies and multi-channel automated campaigns (Email, SMS, Push, In-app, Pop-up) for Tier-1 markets. - In-depth analytics and optimization: Analyzing campaign performance, conducting A/B and multivariate testing, and identifying growth opportunities to increase LTV and Retention Rate, and decrease Churn Rate. - Lifecycle management: Detailed user base segmentation, creating custom Customer Journeys, and implementing deep personalization. - Technical setup and automation: Working with advanced CRM systems, setting up complex trigger chains, and ensuring seamless communication delivery. - Cross-functional collaboration: Working closely with the product team, BI, analytics, and Acquisition teams to improve the customer experience. - Expertise and mentoring: Assisting middle/junior specialists, knowledge sharing, and implementing market best practices. 📚 Our expectations: - Experience: 3+ years of practical experience in CRM/Retention exclusively in Gambling (iGaming). - Markets: Mandatory and in-depth experience working with highly competitive Tier-1 markets. - Data-driven approach: High level of analytical skills, ability to work with data, draw conclusions, and make decisions based on numbers rather than intuition. - Technical expertise: Deep understanding of automated campaign architecture and proven skills in working with modern CRM platforms. - Strategic thinking: Ability to independently lead projects from idea to execution and results evaluation. - Soft skills: Proactivity, results-oriented mindset, attention to detail, and a high level of autonomy. ⭐️ We Offer: - Format: Remote work, 5/2 schedule. - Payments in USDT (white crypto); - Remuneration: Competitive salary + bonuses based on the results of the department you build. - Growth: Opportunity for growth within the project. - Benefits: Paid vacation and sick leave.