Senior National Account Manager (Wholesale & Convenience) - London based

YOUR MISSION WHAT YOU NEED TO SUCCEED WHAT DRIVES US (WH)yfood? CONTACT Ready to rethink nutrition? At yfood, we’ve been pioneering good food for everyday life since 2017, offering balanced, convenient, and truly delicious options. With our products, we’ve created an entirely new category: Smart Food. Active across Europe, growing fast, and always on the lookout for fresh ideas. If you want to be part of a dynamic team that’s revolutionising the food industry, yfood is the place for you. The UK is one of yfood’s fastest-growing markets, and we’re looking for a Senior National Account Manager – Wholesale & Convenience to help us expand our reach and bring yfood to even more shoppers. As our first dedicated wholesale SNAM, you’ll have the opportunity to build and shape our wholesale route-to-market strategy. You’ll lead relationships with key UK wholesalers, buying groups and symbol groups, including Booker, Epicurium, Nisa and SPAR, turning strategic partnerships into wider distribution and growth. You’ll develop and execute the commercial push and pull strategies needed to win – from securing listings at head office and driving depot engagement to activating symbol groups and growing distribution across convenience and independent stores. Working closely with our UK Commercial Sales Lead, local marketing and trade marketing teams, and Munich HQ, you’ll play a pivotal role in growing the channel, with the opportunity to build and lead your own team as the business expands. Your responsibilites as a Senior National Account Manager - Own and grow yfood’s UK wholesale and symbol group accounts, delivering volume, net revenue and margin targets across the customer P&L - Build and deliver joint business plans with each customer, and lead annual negotiations on terms, pricing, range, promotions and trade investment - Turn listings into distribution: drive depot and store level availability through the right mix of promotions, guides, field sales and symbol group programmes - Open new accounts across wholesale, buying groups, foodservice, travel and forecourt to widen yfood’s on the go reach - Build the wholesale and convenience channel plan, using EPOS and depot data to find where to grow, and manage trade investment with discipline, tracking the return on every promotion and listing - Lead our field sales activity in wholesale and convenience: work with our field sales partners to drive store-level distribution and execution, measure what works, and help shape how our field coverage develops as we grow - Work with Marketing, Trade Marketing and our Munich supply chain and planning teams on forecasts, launches and in store activation - Hire, lead and develop a National Account Executive, building a strong wholesale team with clear accountabilities and room to grow About us With yfood, we are the market leader in the smart food category in Germany, a new category of products with a complete nutrient profile that are quickly and easily available at any time. Since our founding in 2017, we have been making innovative "complete food" in the form of drinks, bars as well as powders, enabling simpler, better nutrition - especially in everyday situations where it is not always easy to have a balanced diet due to time or availability issues. The products contain all the essential micro- and macronutrients our body needs - without sacrificing taste. Sustainability is also important to us. For example, we use resources responsibly and have been a carbon-neutral company since 2021. Currently, more than 180 food enthusiasts are working on our vision of making balanced nutrition easier. Our products are available in more than 30 European markets, including the UK, France, and the Netherlands.