Director of Performance Marketing

ABOUT THE ROLE Lead consumer acquisition for a growth-stage education services business, shaping paid media strategy while staying hands-on in advertising platforms. This role combines strategic ownership with daily execution and supports revenue growth through efficient, high-quality lead generation. WHAT YOU'LL DO - Own consumer acquisition across Google Ads, Meta, TikTok, Snapchat, and emerging platforms such as Reddit and ChatGPT Ads. - Set channel priorities based on business needs, and scale beyond search while maintaining lead quality and CPA targets. - Build multi-touch attribution, incrementality testing, and media mix modeling as the channel mix expands. - Lead creative testing with an external agency, including AI-generated UGC and new ad formats. - Manage a junior marketer and collaborate with sales, SEO, and lifecycle marketing teams. - Develop forecasts, own performance reporting, and improve conversion across the lead-to-consultation funnel. - Advise company leadership on go-to-market strategy and revenue growth. WHAT WE'RE LOOKING FOR - Five to eight years of performance marketing experience across paid search and paid social, with recent hands-on platform execution. - Experience managing annual paid media budgets of $10 million or more and scaling acquisition while maintaining CPA targets. - Background in high-ticket, low-volume lead generation for services priced at $5,000 or more. - Hands-on SEO and AEO management experience, with a first-principles approach to channel strategy. - Experience in a startup or growth-stage company, or at an agency supporting startups; competitive direct-to-consumer experience is also relevant. - Familiarity with Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, Reddit Ads, ChatGPT Ads, SQL, Python, analytics, CRM, attribution, and AI creative tools. - Comfort using AI tools to support creative testing and marketing workflows. COMPENSATION & BENEFITS Base salary: $280,000 to $300,000 annually. Visa sponsorship is not available. LOCATION On-site in New York, New York, United States.