Head of CRM and Community Growth

We are a performance-driven SEO and YouTube media company specializing in iGaming and tech. We help leading brands increase their visibility and acquire high-value leads through long-term, performance-based partnerships. Our global team of 100+ A-players, spread across 40+ countries, loves building, scaling, and optimizing digital media assets. We are building a dream team of people who are excellent at what they do, honest with each other, fast to learn, and hungry to improve. We are opening a new position to lead CRM and community growth across our websites and YouTube communities. You will own CRM and community growth end to end, from the player experience to the value we deliver to operators, with responsibility for budget and results. You will report to the Director of Media and work closely with Sales, YouTube, SEO, Tech and Finance. 🎯 What You’ll Do? • Grow our owned audience. Turn visitors from our websites and YouTube channels into subscribers on our owned channels, and give them a reason to stay. • Build a community brand. Define the value players get from joining and coming back. • Own CRM campaigns end to end. From offer selection and copy to segmentation, scheduling and performance analysis. • Turn subscribers into depositing players. Drive first-time deposits (FTDs) at partner casinos and help players discover new relevant partners over time. • Source offers that convert. Work with Sales and operators’ affiliate managers on competitive and exclusive deals. • Manage affiliate manager relationships. Handle data sharing and player escalations with operators’ affiliate managers. • Segment, test and improve. Test messaging, offers, timing and frequency to lift conversion and engagement. • Spot high-value players early. Use behaviour and activity data to identify the players worth extra attention. • Build retention and reactivation journeys. Welcome sequences, follow-ups and campaigns that bring inactive subscribers back. • Support players when it matters. Oversee help for players who run into issues with a casino, such as disputes or withdrawals. • Own tracking and reporting. Work with Tech and partners to connect acquisition, clicks, registrations and verified FTDs. • Own the channel targets and budget. Audience growth, reach, conversion, FTDs, revenue and churn. • Keep it responsible and compliant. Consent, responsible gambling and market-specific promotional rules come first. 🎯 What We’re Looking For? • Experience in CRM, VIP or loyalty on the operator side in iGaming: you know what a player is worth and how to keep them. • Solid understanding of affiliation: CPA and revshare deals, FTDs, sub-IDs and postbacks, and how affiliate managers judge traffic. • Strong with data and KPIs: you set targets, read funnels and cohorts, and turn numbers into decisions. • Hands-on CRM experience: email and messaging tools, automation, segmentation and A/B testing. • Fluent English. • Strong ownership and clear communication in a remote working environment. Nice to have: • Community management, ideally with creators or streamers. • Experience launching a programme or a vertical from scratch, with P&L responsibility. • Multi-market experience and a network of affiliate and VIP managers at European operators. 🎯 Our Core Values Passion & Curiosity You are naturally curious and love understanding how things really work. You ask why, learn fast, and enjoy exploring the game behind the game: users, algorithms, markets, competitors, incentives, psychology, and technology. Performance & Action You turn ideas into action. You ship, test, measure, and improve. You focus on outcomes, not activity, and you understand that real performance is measured by impact, not meetings, messages, or hours worked. Honesty & Ownership You tell the truth early, take responsibility, and communicate clearly. You do not blame, hide, or wait. When something is unclear, you clarify it. When something is broken, you help fix it. When you own something, you drive it forward. What’s in it for you? 🌎 Freedom to work from wherever you perform best Join a remote-first company designed around trust, ownership, and impact. 📈 Outcomes over hours Manage your schedule in an environment where results matter more than time online. 🌴 Autonomy and flexibility We trust you to organize your work, manage your energy, and recharge when needed. 🚀 A growth path you can shape You’ll have the space, support, and responsibility to grow fast if you are hungry to learn. 💰 Compensation linked to performance We review compensation based on ownership, impact, and contribution. ⚕️ Health insurance after onboarding Comprehensive health coverage becomes active after your successful 3-month onboarding period. 🎉 Real connections beyond the screen You’ll have opportunities to meet teammates in person during company gatherings or to come visit our small office in Thailand. Selection process If you have been selected amongst other candidates you will receive an email with an invitation for your initial interview. - Initial interview with HR that will last between 30-45 minutes. - TestGorilla assessment to evaluate your knowledge and problem-solving skills. - Final interview with the Director of Media & reference check. 📍 Want to get a feel for our culture and people? 🌍 LinkedIn | 🔎 Website | 📸 Instagram Check out our apps: 🔍 Search “GreenTomatoMedia” on the App Store 📱 iOS Portfolio 🔍 Or “Ultimate Party Apps” on Google Play 📲 Android Portfolio