Manager, Marketing Operations (CLEAR1 - B2B)

CLEAR is building THE secure identity company of the future. Our mission is to make experiences safer and easier—physically and digitally. With more than 43 million Members and a growing network of partners across the world, CLEAR's secure identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or throughout your everyday life, CLEAR unlocks the magic of frictionless experiences. The Manager, Marketing Operations owns the systems, data, and processes that run CLEAR1’s marketing engine, turning campaign ideas into clean technical builds, reliable numbers, and dashboards people trust. Reporting to the Director, Demand Generation, you’ll lead CLEAR1’s shift to an account-based model and partner with Revenue Operations, Sales, Finance, and Legal to keep campaigns, data, and spend tied to revenue goals. What you'll do: - Own the foundation of CLEAR1’s marketing attribution, including tracking standards, UTM and naming governance, and the integrations that pass campaign, web, and ad data into HubSpot and Salesforce - Build and launch campaigns in HubSpot, including email, nurture, forms, workflows, lifecycle stages, and lead scoring, with clean data behind every launch - Drive CLEAR1’s shift to account-based marketing by partnering with Revenue Operations on ideal customer profile, account tiers, and routing, and by using intent data from tools like 6sense to prioritize accounts and trigger follow-up - Build dashboards that show spend, pipeline, conversion, and attribution by channel, campaign, and account, and turn them into recommendations for marketing, Sales, and executive leadership - Own the marketing tech stack and spend tracking, including integrations, renewals, and new tool evaluations, and partner with Finance on budgets and with Legal on contracts and compliance How you'll measure success: - Campaigns launched on schedule with accurate tracking, naming, and lead routing from day one - Improvement in cost per opportunity, pipeline per dollar spent, funnel conversion rates, and speed of lead follow-up - Trusted attribution of sourced and influenced pipeline by channel, campaign, and account, backed by clean HubSpot and Salesforce data - Increased reach and engagement with the priority accounts set by RevOps and Sales What you're great at: - 5+ years in B2B marketing operations or revenue operations, ideally in SaaS or technology - Expert hands-on HubSpot administration, plus working knowledge of Salesforce - Marketing attribution, UTM governance, and funnel and pipeline reporting - Account-based marketing with intent tools like 6sense - Evaluating, selecting, and implementing new marketing technology, including integrations and vendor management - Turning data into dashboards and clear insights for non-technical audiences - A detail-oriented problem solver who enjoys complex challenges, with strong project management and communication skills How You'll be Rewarded: At CLEAR, we help YOU move forward - because when you’re at your best, we’re at our best. You’ll work with talented team members motivated by our mission of making experiences safer and easier. Our offices are bright and energetic with an open concept and plenty of conference rooms and casual co-working spaces. We also offer catered lunches every day and have fully stocked kitchens. Outside of the office, we invest in your well-being and learning & development with stipends and reimbursement programs. We offer holistic total rewards, including comprehensive healthcare plans, family-building benefits (fertility and adoption/surrogacy support), flexible time off, annual wellness stipend, free OneMedical memberships for you and your dependents, a CLEAR Plus membership, and a 401(k) retirement plan with employer match. The base salary range for this role is $100,000 - $140,000, depending on levels of skills and experience. The base salary range represents the low and high end of CLEAR’s salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR’s total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law. CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs. Please let us know if you require a reasonable accommodation to apply for a job or perform your job. Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment. We are committed to a transparent and secure hiring process. All communications related to this role will come directly from a CLEAR employee through valid CLEAR channels (e.g., a valid @clearme.com email address or verified CLEAR LinkedIn profile). We encourage candidates to remain alert to job scams and to report any suspicious activity. #LI-Onsite