Digital Marketing Manager

About Tentworks Interactive Tentworks Interactive is a global indie game studio headquartered in Singapore, with offices in San Francisco and Bangalore. Our mission is to make India a global contender in the gaming industry by developing innovative and high-quality strategy games. Our flagship title, Becoming Pablo, is a roguelike grand strategy and tower defense game set between the 1970s and 1990s. As we expand our global presence, we are looking for a passionate and experienced Marketing Manager to lead our marketing efforts and build a thriving player community. Job Description We are seeking a dynamic and results-driven Marketing Manager to lead the marketing initiatives for Becoming Pablo and strengthen the Tentworks Interactive brand worldwide. This role requires a strategic thinker with hands-on experience in game marketing, community management, and global campaign execution. You will work closely with the CMO, third-party publishing partners, and cross-functional teams to deliver impactful marketing strategies across digital platforms, social media, PR, and industry events. Game & Brand Marketing - Develop and execute global marketing strategies for Becoming Pablo and future titles. - Build and enhance Tentworks Interactive’s brand visibility worldwide. - Collaborate with third-party publishing and marketing partners. - Align marketing initiatives with business and revenue objectives. Community & Social Media Management - Manage and grow Tentworks’ presence on Discord, Reddit, Twitter/X, LinkedIn, YouTube, and Instagram. - Own and moderate the official Discord server and Reddit account. - Foster a highly engaged global community. - Plan and execute AMAs, developer updates, and community-driven campaigns. Steam & Platform Marketing - Optimize the Steam store page, assets, and promotional campaigns. - Drive wishlist growth and conversions. - Support Early Access and full-release marketing strategies. Influencer, PR & Communications - Identify, engage, and manage relationships with influencers, creators, and media. - Coordinate PR initiatives, press releases, and interviews. - Support crisis communication and reputation management. Performance & Growth Marketing - Plan and execute paid marketing campaigns across digital channels. - Monitor and optimize campaign performance using data-driven insights. - Track KPIs such as wishlists, engagement, and ROI. Events & Industry Presence - Represent Tentworks Interactive at trade shows and gaming events in India and internationally. - Support brand activations and partnerships. Key Performance Indicators (KPIs) - Growth in Steam wishlists within the first six months. - Sales performance post-launch. - Engagement and growth across Discord and Reddit. - Influencer reach and media coverage. - ROI from paid marketing campaigns. - Brand awareness and global visibility. Requirements - 4–7 years of experience in marketing within the gaming industry. - Proven track record in game marketing and community management. - Hands-on experience managing Discord and Reddit communities. - Strong understanding of the global PC gaming ecosystem. - Experience with Steam platform marketing and product launches. - Expertise in social media, influencer marketing, and PR. - Experience in performance marketing and paid acquisition. - Strong analytical and data-driven decision-making skills. - Excellent communication and storytelling abilities. - Ability to collaborate with global teams and external partners. - Willingness to travel for trade shows and industry events. Preferred Qualifications - Experience launching games on Steam or other PC platforms. - Background in indie game marketing or working with publishers. - Familiarity with tools such as Hootsuite, Sprout Social, HypeAuditor, Google Analytics, and Steamworks. - Experience with crisis management and brand communications. - Passion for strategy, tycoon, simulation, or tower defense games. Benefits - Performance-based bonuses tied to wishlist and sales targets. - Hybrid work model (3 days in-office, 2 days remote). - Opportunity to work on globally recognized strategy games. - International exposure and collaboration with global teams. - Travel opportunities to industry events and trade shows. - A chance to contribute to India’s rise in the global gaming industry.