Content Writer

About the Role Digital Zone is a fast-growing digital payments and voucher platform, active in Iraq and expanding into Saudi Arabia and the UAE. We operate across gaming, telco, streaming, e-commerce, and live events and we’re building the marketing team to match our ambitions. We’re looking for a Creative Lead who is first and foremost a video person , someone who can concept, brief, and oversee video production end-to-end, from short-form social content to full TVC campaigns. You’ll lead two in-house designers and manage relationships with external agencies, while actively embedding AI tools into the creative process to raise both the speed and quality of output. What You’ll Do CRM & Lifecycle Messaging - Write all CRM content: push notifications, in-app messages, SMS, and WhatsApp communications - Develop message copy for the full customer lifecycle , onboarding, activation, retention, reactivation, and win-back - Work closely with the Lifecycle PM to align copy with lifecycle flows and audience segmentation - Write A/B test variants for messages and help interpret performance results to improve copy over time - Maintain a consistent tone across automated and manual CRM touchpoints Product & UI Copy - Write and review all user-facing product copy: button labels, error messages, empty states, onboarding flows, tooltips - Ensure product language is clear, on-brand, and consistent across both languages - Collaborate with the product team to review copy during feature development and pre-launch Campaign & Social Content - Write copy for marketing campaigns across social media, paid ads, and landing pages - Develop Arabic and English content for seasonal campaigns (Ramadan, gaming events, summer) - Support the Creative Lead with scripts and copy directions for video and visual content Content Operations - Maintain a content library and copy bank that the team can reference and reuse - Build and manage a simple style guide covering tone, terminology, and brand voice in both languages - Proofread and QA all written output before it goes live own the written quality bar Requirements What We’re Looking For Must-Haves - 4+ years of professional content writing experience - Native or near-native fluency in Arabic , writes for audiences in Iraq and KSA, not for translation tools - Strong English writing skills , comfortable across registers (conversational, formal, marketing) - Experience writing CRM or lifecycle messages (push, email, in-app, SMS) - Ability to write product and UI copy , not just marketing copy - Understanding of how copy performs differently across channels and formats - Detail-oriented , typos, inconsistencies, and tone-deaf phrasing are caught before they ship Nice to Have - Experience in a digital product, e-commerce, fintech, or gaming context - Familiarity with CRM tools (Braze, Clevertap, or similar) - Basic understanding of how CRM segmentation and personalisation works - Experience adapting content for Gulf markets (KSA, UAE), cultural nuance matters here - Exposure to SEO copywriting principles