Senior Growth & Paid Media Manager (w/m/d)

Your tasks Your profile What we offer We are looking for a senior, hands-on growth marketer to own our paid channel strategy and make our media investment work harder. You will connect audience insight, creative campaigns, data and technology into a repeatable brand-to-demand engine. You can set direction, get into the platforms, challenge weak signals and show what is working in terms the business understands. - Channel and investment strategy: You build a full-funnel media plan tied to FTAPI's target accounts, buying groups, priority campaigns and pipeline goals. You balance demand creation with demand capture and make budget trade-offs clear - Campaign execution: You plan, launch and optimise paid search, paid social, programmatic display, sponsored content and retargeting. You test digital out-of-home and emerging channels where there is a sound audience and measurement case. You own budgets, pacing and agency or vendor performance, and execute directly when needed - Audience and creative effectiveness: You use account, persona, intent and first-party insight to shape targeting and journeys. You work with Product Marketing, Campaigns, Brand and Sales to test messages, offers, creative and landing pages for CIOs, CISOs and other decision-makers - Measurement and commercial impact: You partner with Marketing Operations and RevOps to connect media activity to CRM opportunities and revenue. You establish conversion, naming, UTM, tracking QA and reporting standards. You use attribution as one input to investment decisions and explain its limits clearly - A scalable operating model: You build briefs, targeting rules, creative requirements, launch checklists and campaign blueprints that improve the speed and consistency of activation - Experimentation and AI: You run a disciplined test roadmap across audiences, creative, landing pages and channel mix. You use AI to accelerate research, analysis, creative iteration, reporting and workflow automation, with human review and clear measures of impact About us We bring culture to life: Follow our team’s daily work life on Instagram and learn more about what it’s like to work with us on YouTube. Includes a tour of our Munich office. We Are FTAPI – the leading platform for secure data exchange. At FTAPI, we protect and digitalize sensitive data for companies worldwide. Guided by our vision, “Protect what matters,” we are committed to helping organizations achieve compliance and efficiency by giving them full control over the exchange of their sensitive data. Since 2010, over 2,000 companies and more than a million users have placed their trust in us – from public administration, over healthcare to industry. Why? Because our platform combines security, user-friendliness, and automation. FTAPI is supported by leading European investors focused on digital sovereignty and cybersecurity. Together, we are driving sustainable digital transformation in the DACH region and beyond. Join our team and help shape Europe’s digital future with us! At FTAPI, we place great value on an inclusive culture where diversity is not only accepted but actively promoted. We respect and value the individuality of every team member, regardless of gender identity, background, age, sexual orientation, religion, educational background, or ethnicity. We firmly believe that a positive work environment boosts productivity and contributes to personal growth. Every employee should feel welcome at FTAPI and have the opportunity to reach their full potential. Respect and appreciation are the cornerstones of our corporate culture.