Regional Marketing Manager - Philippines

Responsibilities - Drive market growth in the Philippines by adapting the global marketing strategy to local specifics and trends, based on continuous monitoring of the competitive landscape and cultural shifts - Coordinate the work of local specialists (KOL, SMM/Community, PR/Events, Content): set priorities, assign and review tasks, remove blockers and create an efficient working environment, with the prospect of formally leading the team - Develop quarterly marketing plans with locally relevant strategies for Philippines and its client community - Manage the regional marketing budget, allocating spend across channels based on performance data and continuously improving efficiency and results - Use analytics platforms to monitor campaign performance, understand user behavior and guide the team's priorities - Serve as the key link between the local team and Global HQ: share market insights and coordinate on global campaigns Requirements - 3+ years of marketing experience in fintech, crypto, retail trading or a comparable fast-moving industry Strong understanding of 360 marketing, including brand building, KOL/influencer marketing, PR, community growth, performance marketing and SMM - Experience working in cross-functional teams: setting clear tasks, prioritizing and evaluating results - A hands-on operator, comfortable executing personally with the leadership potential to grow into leading a team - Expertise in organic and partnership-driven acquisition in the Philippines - Proven experience managing and optimizing a monthly regional marketing budget of $50,000+, with a track record of lowering CPA and maximizing ROI - Solid hands-on experience with at least one of the following analytics tools: Google Analytics 4, Tableau or Power BI, with the ability to interpret cohort data, traffic quality and LTV trends - Experience with project management tools (Jira, Asana or Confluence) to keep teams aligned and campaigns on track - Native Tagalog and fluent business English for daily communication with cross-regional teams Will be a plus - People management experience, ideally leading a team of up to 3 people - Strong background in sourcing, auditing and closing complex deals with influencers, financial bloggers, media contacts and local partners in the Philippines - Hands-on proficiency with mobile attribution platforms (AppsFlyer or Adjust), including conversion tracking, traffic quality analysis and fraud detection - PPC experience with Google Ads, Meta Ads or other platforms popular in the Philippines: campaign setup, bid and budget optimization, A/B testing of creatives, landing pages, and running campaigns - Knowledge of financial advertising compliance in the Philippines - Understanding of the trading client funnel - acquisition, first deposit and retention - Familiarity with AI and automation tools to support content and campaign production We offer - 15 paid vacation days per year - 10 paid sick leave days per year - 10 Public holidays - Medical insurance budget - Professional education budget - Language learning budget - Wellness budget (gym membership, sports gear and related expenses)