Senior E-Commerce Store Manager (m/f/d)

Your Responsibilities: Your Profile: What we offer: Business Planning & Performance Management - Develop annual and quarterly business plans for the German market, breaking down GMV and profit targets by channel, category, and month. - Develop and manage the marketing budget, dynamically allocating resources across paid media, affiliate marketing, CRM, content, and other channels based on ROI performance. Go-to-Market (GTM) Strategy - Develop the annual GTM strategy and promotional calendar for the German store, defining key categories, objectives, and resource allocation at each stage of the year. - Lead the go-to-market planning for key new product launches, including positioning, pricing, launch timing, and channel mix, and monitor post-launch performance. - Lead the end-to-end planning and execution of S-tier promotional campaigns, such as Black Friday, Prime Day-related events, and seasonal promotions, including overall strategy, budgeting, cross-functional coordination, and post-campaign reviews. Growth & Marketing Strategy - Develop an omnichannel customer acquisition strategy across paid media, SEO, and affiliate marketing, defining channel-level targets, budgets, and execution strategies, and overseeing implementation. - Define the strategic direction for membership and CRM programs, setting targets for repeat purchase rates and customer lifetime value (CLV), while reviewing key campaigns and automation workflows. - Define partnership strategies and performance evaluation criteria for external agencies and affiliate partners, and monitor their performance and ROI. E-commerce Operations & Customer Experience - Develop the overall e-commerce store strategy, including product assortment, pricing, site architecture, and conversion rate optimization (CRO), and oversee the implementation of optimization initiatives. - Establish quality standards for localized content, visual design, and landing pages to ensure brand consistency across all customer touchpoints. - Oversee and drive improvements in third-party logistics (3PL) operations and customer service, with a focus on enhancing service quality and customer satisfaction. Data Analysis & Performance Review - Establish daily, weekly, monthly, and quarterly business review (QBR) processes to track core KPIs, identify performance gaps, and drive corrective actions. - Conduct attribution analysis using Shopify Analytics, GA4, and advertising platform data to optimize channel performance and inform strategic decisions. - Conduct regular competitor and market research and translate insights into actionable business improvement initiatives. About us Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint. With a proven heritage of stability, performance, and value, TP-Link has curated a portfolio of products that meet the networking needs of all individuals. Now, as the connected lifestyle continues to evolve, the company is expanding today to exceed the demands of tomorrow. TP-Link Deutschland started in April 2009 in Germany, housing the Sales and Marketing team for DACH region, and providing support and central warehouse for the WEU region. Through our renowned distribution, online and retail partners, we distribute a comprehensive range of award-winning SOHO products (WLAN, DSL, Powerline, repeaters, UMTS / LTE, print servers, IP cameras, smart home devices) and SMB products (Switch, router, SFP modules, media converters, network adapters, video surveillance) and so on. More at: http://www.tp-link.de.