Growth & Content Marketing Specialist (UGC)

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.   Our client is a software company focused on growing its subscriber base through content marketing, social media campaigns, and performance-driven marketing strategies. The company is looking to expand its use of short-form video content, engaging creative messaging, and data-driven marketing workflows to drive user acquisition and conversions. ROLE OVERVIEW The Growth & Content Marketing Specialist (UGC) will lead social media marketing, short-form UGC video production, and performance marketing initiatives to support software subscriber acquisition. This role focuses on replacing text-based social media content with engaging videos, compelling creative hooks, and measurable marketing campaigns. The ideal candidate has experience creating high-performing short-form video content for SaaS or B2B products, managing social media distribution, and implementing CRM and analytics tracking workflows. This is an independent, hands-on role responsible for executing the complete marketing cycle, from creative concept development and video production to campaign optimization and conversion analysis. LOCATION Fully Remote | 9:00 AM - 6:00 PM EST with 1 hour lunch break. KEY RESPONSIBILITIES UGC VIDEO PRODUCTION & CONTENT CREATION - Develop creative marketing concepts, engaging hooks, and video scripts that showcase software features and benefits. - Script, produce, and edit short-form UGC videos ranging from 30 to 60 seconds. - Create visual social media content designed to increase user engagement and software subscriber acquisition. - Develop product showcase videos and feature demonstrations tailored to target subscriber segments. - Use video editing tools and AI-generated video solutions to support content production. - Create content that communicates software benefits through compelling visual storytelling. SOCIAL MEDIA MARKETING & DISTRIBUTION - Manage the distribution of video content and visual marketing assets across LinkedIn, Facebook, and YouTube. - Develop and execute social media campaigns targeting software subscriber acquisition. - Test different content formats, creative hooks, messaging strategies, and distribution channels. - Evaluate social media engagement and campaign performance to identify opportunities for improvement. - Explore new marketing channels and formats to support user acquisition. CRM INTEGRATION & MARKETING ANALYTICS - Set up CRM integrations using HubSpot or comparable platforms to support marketing tracking and reporting. - Connect marketing channels with CRM systems and analytics tools to monitor campaign performance. - Build tracking workflows and dashboards to measure website traffic, landing page conversions, and campaign ROI. - Monitor user journeys from social media engagement through website visits and software conversion. - Analyze traffic redirection, click-through rates, and user drop-off points to identify opportunities for campaign optimization. CAMPAIGN TESTING & PERFORMANCE OPTIMIZATION - Develop and test multiple creative messaging strategies to improve marketing performance. - Analyze campaign metrics, including traffic, engagement, click-through rates, and landing page conversions. - Refine video hooks, creative concepts, and distribution strategies based on campaign performance. - Use performance data to improve software trial and subscriber acquisition. - Present campaign options, portfolio examples, and strategic marketing recommendations to leadership. MARKETING AUTOMATION & LEAD MANAGEMENT - Build automated lead capture workflows to support inbound marketing campaigns. - Set up follow-up and reminder workflows similar to standard inbound marketing funnels. - Connect marketing activities with CRM systems to support lead tracking and conversion monitoring. - Use marketing automation to support campaign execution and subscriber acquisition. QUALIFICATIONS EXPERIENCE - 3+ years of experience in content marketing, UGC video production, or social media growth for SaaS or B2B products. - Proven experience producing engaging short-form video content with strong creative hooks and high audience retention. - Experience developing and executing social media marketing campaigns. - Hands-on experience setting up marketing analytics, CRM integrations, and performance tracking dashboards. - Experience analyzing marketing campaign performance and user conversion paths. - A strong portfolio demonstrating previous video campaigns and marketing deliverables. SKILLS - Strong ability to develop creative concepts, video scripts, and engaging hooks for short-form content. - Ability to produce and edit 30-to-60-second UGC videos and software product demonstrations. - Experience managing content distribution across LinkedIn, Facebook, and YouTube. - Ability to develop and test creative messaging strategies to improve engagement and conversions. - Proficiency with video editing tools such as CapCut, Adobe Premiere, or AI-powered video suites. - Ability to configure CRM integrations and marketing tracking workflows using HubSpot or similar platforms. - Experience building marketing performance dashboards and monitoring campaign metrics. - Ability to analyze website traffic, click-through rates, landing page conversions, and user drop-offs. - Understanding of automated lead capture, follow-up, and reminder workflows. - Ability to independently manage marketing campaigns from initial concept through execution and optimization. - Strong creative judgment and ability to make data-driven marketing recommendations. - Ability to present campaign options and strategic recommendations to leadership. PREFERRED EXPERIENCE & SKILLS - Experience using AI video generation tools to support creative production. - Experience implementing marketing automation workflows. - Familiarity with HubSpot, Facebook Pixel, and Google Tag Manager. - Experience with indexing setups. - Background in organic growth strategies for subscription software products. WHAT SUCCESS LOOKS LIKE FIRST 30 DAYS - Complete an audit of existing marketing and creative assets. - Produce and deliver the first batch of UGC product videos. - Launch initial visual social media marketing campaigns. FIRST 60 DAYS - Establish marketing tracking dashboards connected to CRM and analytics systems. - Implement tracking to monitor user journeys from social media post impressions through website landing pages. FIRST 90 DAYS - Establish an ongoing, predictable content production pipeline. - Demonstrate measurable traffic growth and audience engagement. - Track and report conversions into software trials and subscribers. OPPORTUNITY The Growth & Content Marketing Specialist (UGC) will take ownership of content creation, social media campaigns, marketing analytics, and campaign optimization for a software product. APPLICATION PROCESS: TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED: - Fill in the application form - Record a video showcasing your skill sets