Head of Marketing

Hi! We’re Applyft, a product IT company building mobile and web solutions for millions of users. Starting our path with Geozilla, we’ve grown into an ecosystem of 6 products. Our portfolio spans across several niches: Family Safety, Parental control and AI Spheres. We’re looking for a Head of Marketing to strengthen our Performance & Creative Marketing teams and drive the global scaling of our products. You’re a great fit if you have: - Hands-on expertise across all major paid channels — Google (Search/PPC, UAC/App campaigns, PMax, Demand Gen), Meta (Advantage+, CAPI), TikTok, AppLovin and other ad networks - Proven ability to run UA on both Web and App - Experience in mobile subscription apps - Experience managing teams of 5+ specialists - Strong technical command of the measurement layer: event setup, attribution logic, MMPs (AppsFlyer), analytics (GA4, Amplitude, BigQuery), GTM/GTG, Enhanced Conversions and CAPI - iOS privacy-era measurement: SKAdNetwork/SKAN, AdAttributionKit, and consent/privacy frameworks - Bidding and budget allocation strategy — value-based/tROAS and smart bidding, plus splitting and scaling budget across channels and units - Incrementality and holdout testing — geo-lift, incrementality tests - Solid grasp of subscription economics — LTV/pLTV, ROAS/ROI targeting - Comfortable with data analysis (SQL, cohorts, dashboards) - Ability to manage large budgets Will be a plus: - Track record of building marketing automation or internal tooling - Comfort using AI tools in marketing/analytics workflow - Experience owning both technical measurement setup and the team that acts on it What you’ll do: - Own all paid acquisition across every unit and network (Google, Meta, TikTok, AppLovin, etc.), on both Web and App - Own the technical marketing setup end to end — events, attribution, MMP, analytics — and keep it reliable - Lead, mentor and develop the marketing unit team - Manage budgets and deliver against ROI/ROAS targets - Partner cross-functionally to unblock measurement, creative and monetization work We offer: - Remote-First culture: We provide a flexible working schedule and you can work anywhere in the world. - Health taking care program: We provide Health insurance, mental health support (psychologist compensation), sport compensation, and 20 paid sick days. - Personal Equipment Policy: We provide all necessary equipment for your work. For Ukrainian employees we also provide Ecoflow. - Vacation Policy: Each employee in our company has 20 paid vacation days and extra days on the occasion of special events. - Knowledge sharing: We are glad to share our knowledge and experience in our internal events. - English Lessons: We provide corporate English lessons to support your professional and personal growth. - Professional Development: Annual learning budget for courses, training, certifications, and conferences. - Public Holidays: You receive days off according to the official public holidays of your country of residence. - Coworking Compensation (Ukraine): We provide coworking space compensation for employees located in Ukraine. Hiring process: Recruitment Screen 👉Tech interview 👉 Final interview 👉Reference check 👉 Job Offer Відгукнутись на вакансію