CRM Manager

We are looking for a CRM Manager to join our team and take ownership of CRM and retention activities for an assigned player portfolio. HOW YOU WILL MAKE AN IMPACT - Plan and execute CRM activities within the promotional calendar. - Build and launch campaigns in Smartico and Customer.io, including segmentation, campaign mechanics, and trigger-based scenarios. - Manage communications across email, push notifications, inbox, CMS, and pop-ups. - Build and maintain customer lifecycle and retention journeys. - Develop and optimize reactivation and anti-churn campaigns. - Prepare campaign copy with the help of AI tools and adapt it manually to the target audience and communication channel. - Analyze campaign performance and regularly report on results for your portfolio. - Evaluate bonus mechanics not only by reach and engagement, but also by their impact on retention and cohort performance. - Plan and analyze A/B tests for offers and copy. - Review and validate segmentation logic before campaign launches. - Regularly audit and optimize existing segments and database logic. - Identify communication overlaps, outdated segments, and other database quality issues. - Use both proactive and reactive retention approaches based on customer behavior and campaign results. - Analyze affiliate traffic and develop dedicated communication and bonus flows for affiliate-acquired customers. - Coordinate tasks with other teams when required. - Handle operational CRM tasks in alignment with the Team Lead and current workload. WHAT WILL HELP YOU SUCCEED IN THE ROLE - Hands-on experience with Smartico and Customer.io. - Strong understanding of customer segmentation, lifecycle management, retention, and bonus mechanics. - Experience with A/B testing and campaign performance analysis. - Experience creating anti-churn and reactivation campaigns. - Strong analytical skills, including cohort analysis and working with BI tools. - High attention to detail and the ability to critically evaluate segmentation logic and campaign mechanics. - English — Intermediate/Upper-Intermediate or higher, sufficient for copywriting and working with documentation. - Ability to work independently, prioritize tasks, and take ownership of your CRM portfolio. Would Be a Plus - Experience working with affiliate traffic and building dedicated CRM flows. - Understanding of customer psychology and behavioral patterns in the gambling industry. - Experience with GlockApps, Folderly, or Google Postmaster Tools. - Knowledge of HTML/CSS. - Experience working with additional CRM/CDP or marketing automation platforms. WHY YOU’LL LOVE IT HERE: - Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work! - Unlimited vacation days and paid sick leave—because your rest matters. - A competitive compensation that truly reflects your skills and expertise. - Employee referral bonus and gifts to celebrate your special occasions. - 50% financial support for learning expenses to supercharge your professional growth! - A positive atmosphere where you always feel respected and truly belong. - Inspirational team-building activities that turn colleagues into best friends. - Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships. - Co-working space reimbursement to save your nerves from always working from home :)