Digital Marketer

Requirements - 1+ year of hands-on experience in digital marketing, paid advertising, or targeting. - Practical experience with Meta Ads (Facebook & Instagram) and Google Ads — campaign setup, monitoring, optimization, and performance analysis. - Experience with SEO and basic understanding of how SEO works. - Basic or practical knowledge of AI Optimization (AIO) / Generative Engine Optimization (GEO), or strong interest in learning and developing these skills. - Basic to intermediate knowledge of GA4 and Google Tag Manager, including event and conversion tracking. - Ability to analyze campaign performance, website data, and key marketing metrics. - Understanding of key paid advertising metrics such as CTR, CPC, CPM, CPA, ROAS, and conversion rate. - English: B2 (Upper-Intermediate). - Strong attention to detail, proactive approach, and willingness to learn. - Willingness to actively use AI tools for research, content creation, campaign analysis, SEO/AIO, and process optimization. - Ability to work with several projects and tasks simultaneously. Responsibilities - Set up, launch, monitor, and optimize Meta Ads and Google Ads campaigns for client projects. - Analyze advertising performance and make adjustments to improve conversions, CPA, ROAS, and overall campaign performance. - Work with different campaign types, audiences, creatives, keywords, and targeting settings. - Conduct basic audience and competitor research to support advertising campaigns. - Work with SEO, including keyword research, on-page optimization, content optimization, and basic technical SEO tasks. - Support AIO/GEO optimization to improve clients' visibility in AI-powered search and answer engines. - Set up and check GA4 and Google Tag Manager tracking, including events and conversions. - Monitor website and advertising performance and identify areas for improvement. - Analyze marketing data and prepare insights and recommendations for optimization. - Work on several client projects simultaneously and meet agreed deadlines. - Follow updates and trends in Google Ads, Meta Ads, SEO, and AI search and apply relevant approaches to projects. - Use AI tools to make marketing research, campaign analysis, SEO, content, and other marketing tasks more efficient. What We Offer: - A work culture built on mutual success, trust, and continuous growth; - Competitive compensation with clearly scheduled salary reviews and raises; - A high-performing project management team and an inspiring atmosphere of camaraderie; - The opportunity to lead a talented team of top-tier developers and designers; - Sports compensation to help you stay active and energized; - Paid vacation and sick leave — because your well-being matters; - Comprehensive health insurance coverage; - A modern, comfortable office in the center of Lviv; - An amazing team, warm atmosphere, and engaging corporate events.