Principal Brand Designer, AI Systems

Clara is the leading platform in Latin America for companies to execute and manage every payment operation. More than 50,000 leading and fast-growing businesses run on our corporate cards, bill pay, financing and B2B payments, and in 2025 the Financial Times named Clara the region’s fastest-growing company. We’re passionate about helping every company we work with become more effective—and, through that, raising the region’s competitiveness. We’re ~400 people, backed by Notable Capital, Coatue, Kaszek, monashees, DST Global, ICONIQ, General Catalyst and Goldman Sachs, among others. We're looking for a designer who wants to be accountable for a brand, not just contribute to one: someone who turns "how should Clara look and sound here?" into a shipped campaign, a visual system, or a production workflow — by next week, not next quarter — and makes Clara recognizable and consistent everywhere our customers, prospects and candidates encounter us, across MX, BR, CO and AR. This is a brand governance role, and a very hands-on one, with a manager path. You set the standard and you make the defining work yourself — this isn't a role where you review other people's work from a distance. You also build the systems that let everyone else — the design team, marketing, sales, agencies and freelancers — produce on-brand work fast, with AI doing serious heavy lifting on production and scale. As the brand practice grows, so does your scope: leading Clara's brand designers is part of the plan, not a detour from it. You'll report to the Head of Design and partner closely with Product, Marketing and Clara's founders on the moments that define the brand. What you'll do - Own Clara's brand identity end to end: visual system, voice and tone, motion, and the narrative that ties product, marketing and culture together. - Lead by making: concept development, art direction and hands-on craft on Clara's highest-stakes brand moments — launches, campaigns, the website, major events. - Build AI-powered brand production: the workflows, templates and guardrails that let designers, non-designers and external partners produce on-brand assets without bottlenecking through you — built and iterated, not just imagined. - Set the quality bar for AI-assisted output and the review loop that keeps it on brand. AI-made should never look AI-made. - Prototype fast, validate faster: go from brief to working asset in days, test it against real usage and perception, kill what doesn't work and scale what does. - Make the brand show up consistently across every touchpoint, from the website to the sales deck to the app itself, working with Product Marketing, Growth and Sales. - Level up Clara's brand designers on craft and AI-native ways of working, and grow into leading the team. What you'll bring - A portfolio of brand work you made yourself, recently: identity systems, rebrands or campaigns that shaped how a company was perceived. - Excellent craft across visual identity, typography, voice and motion. You're the person others go to for how something should look. - Hands-on experience using generative AI in creative production — not a point of view on it, but workflows you've built and shipped that others use to produce at scale without diluting quality. - Enough comfort with AI-assisted building tools to prototype, template and automate on your own. You don't need to be an engineer; you need to not depend on one. - Experience evolving or scaling a brand across markets, channels or partners, in-house or at a studio, and the operational instincts to explain how it worked. - A bias toward building and shipping over speccing and aligning: you'd rather put a rough version in front of people this week than circulate a perfect brief next month. - Strong written and verbal communication in English. Experience that could help - Fluency in Spanish and/or Portuguese, given Clara's footprint across MX, BR, CO and AR. - Experience mentoring designers or leading a small team, or the ambition to. - Experience working directly with founders or C-level on brand-defining moments. - Background in fintech, B2B SaaS, or another trust-driven category. What matters most is a track record of building brands people remember, but the context helps. Where you'll work This is a hybrid role: you'll split your time between the office, customers and home. We don't set a minimum number of office days for most roles — you'll spend time in the office naturally, and most days during your ramp-up or when your leader asks. Why Clara - A high talent-density team driven to make an impact in Latin America — low ego, high ownership. - Competitive salary and stock options (ESOP) from day one. - An annual learning budget and accelerated development paths. - English is our working language, with Spanish and Portuguese every day. How we work - Clarity — Open and direct communication: we say what we mean and give context where it matters. - Simplicity — If it can be simpler, it should be. - Ownership — We own everything we do, end to end. When something needs to happen, we don't wait. - Pride — We hold ourselves to a high standard, and it shows in what we deliver. - ABC (Always Be Changing) — We adapt fast, embrace change, and keep learning. - Inclusivity — Diverse ideas, stories and perspectives build a better Clara. If you meet the must-haves, apply — the nice-to-haves are a bonus, not a requirement.