Sr. Event Marketing Manager

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed. Join us to transform the way the world works. At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. This role may be remote or hybrid. At LinkedIn, hybrid roles are performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. Remote roles are performed from the designated home work location upon time of hire, and any changes to this home work location requires a review of remote status and approval. This role can be based in Sunnyvale, San Francisco, Carpinteria, Chicago, Detroit, New York, Omaha, and Washington, D.C, or remote. As a Senior Event Marketing Manager, you will define and lead the approach for complex, high-impact events and experiential initiatives. You will connect business priorities, audience insights, and brand objectives to an integrated experience, bringing internal teams and agency partners together across creative, content, production, operations, and marketing workstreams. This role combines event marketing strategy with hands-on program delivery. You will determine how assigned initiatives succeed when the path is not fully defined, align partners on the approach, and make recommendations when scope, budget, timing, and experience quality compete. You will also help strengthen the tools and practices that make successful event delivery repeatable. Responsibilities - Define the event approach. Translate business priorities, audience insights, accessibility considerations, and market context into event objectives, experience principles, an attendee journey, and a clear approach for assigned initiatives. - Lead interconnected workstreams. Build and drive integrated plans across creative, content, production, operations, and marketing, establishing milestones, dependencies, owners, decision points, and measures of success. - Deliver an integrated experience. Partner with internal specialists and experiential agencies to carry the intended experience from brief and concept through production, onsite delivery, and post-event wrap up. Ensure touchpoints work together for the audience and support the event’s objectives. - Manage agency and production partners. Lead day-to-day alignment on briefs, scopes, deliverables, schedules, budgets, feedback, approvals, and quality. Surface relationship or delivery risks early and recommend a path forward. - Resolve complex trade-offs. Assess options across scope, schedule, budget, partner capacity, production feasibility, and experience quality. Bring clear recommendations and decisions needed to stakeholders rather than simply escalating issues. - Drive stakeholder decisions. Clarify objectives, roles, decision rights, and next steps; establish effective working rhythms; and influence cross-functional partners to resolve ambiguity and maintain momentum. - Lead through delivery. Oversee readiness reviews, rehearsals, contingency planning, and onsite coordination for assigned initiatives, adapting to change while protecting the audience and brand experience. - Define and apply measures of success. Establish learning questions and success criteria with relevant partners. Interpret performance data and attendee and stakeholder feedback to communicate impact and improve future experiences. - Scale effective practices. Lead the development, adoption, and improvement of event playbooks, templates, and quality standards across connected workstreams. Share relevant industry practices and lessons learned with peers. - Apply AI responsibly. Use AI to improve planning, documentation, analysis, and delivery efficiency while evaluating outputs and maintaining appropriate human judgment and quality standards. Basic Qualifications - 7+ years of experience in event marketing, experiential marketing, event production, or a related field. - Experience defining the approach and leading delivery for complex events or experiential initiatives spanning multiple connected workstreams. - Experience managing experiential, creative, or production agencies, including scopes, deliverables, budgets, timelines, and execution quality. - Experience defining success criteria, interpreting quantitative and qualitative feedback, and using findings to improve outcomes. Preferred Qualifications - Ability to turn business objectives and audience insights into a differentiated event experience and actionable delivery plan. - Strong project-management skills, including the ability to anticipate dependencies and risks and resolve competing priorities. - Ability to influence cross-functional stakeholders without direct authority, communicate a clear point of view, and drive decisions through ambiguity. - Experience with attendee-journey planning, experiential design, and onsite production for high-impact events. - Experience developing and driving adoption of reusable event tools, playbooks, or quality standards. - Proficiency with project-management tools such as Smartsheet and integrated project trackers. - Experience applying AI tools responsibly to improve work quality or efficiency. - PMP certification or equivalent project-management training. Suggested Skills - Experiential Strategy - Project Management - Vendor Management - Stakeholder Management - AI Fluency Travel: 25% or more, depending on the event schedule. LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $130,000 to $203,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. Equal Opportunity Statement We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. 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