Coordinator, Digital Marketing & CRM

Position Title: Coordinator, Digital Marketing & CRM Reporting To: Senior Director, Digital Marketing & CRM SUMMARY alexanderwang is hiring a data-driven and digitally fluent Coordinator to join the Digital Marketing & CRM team. This role sits at the intersection of email, SMS, paid media, affiliate, and customer data — supporting full-cycle campaign execution and cross-channel coordination. The right candidate moves fast, thinks analytically, and takes ownership of the details that make campaigns work. RESPONSIBILITIES - Own the full lifecycle of email and SMS campaigns — from briefing through QA, deployment, testing, and reporting. - Build and deliver weekly, monthly, and annual performance reports with clear takeaways. - Support CRM initiatives across engagement, retention, and lifecycle — including audience building and segmentation within CRM and CDP platforms. - Lead day-to-day agency and vendor relationships — coordinating briefs, timelines, and deliverables with external partners. - Coordinate the briefing and delivery of marketing creative assets across digital channels, ensuring brand accuracy and on-time execution. - Partner cross-functionally with creative, e-commerce, and technology teams to support campaign go-lives and ongoing channel needs. - Track and reconcile digital marketing spend across channels. - Monitor the competitive landscape and surface areas of opportunity. We are an Equal Opportunity Employer M/D/F/V In compliance with the New York City salary transparency requirements, the potential salary for this position is from $67,000 to $70,000 which represents a range commensurate with experience, knowledge, and skills required. Requirements - Bachelor's degree. - 2+ years of experience in digital marketing, e-commerce, or a related field. - Understanding of email and SMS marketing strategy and customer lifecycle communication. - Working knowledge of CRM platforms, strategies, and performance metrics. - Customer-centric mindset with the ability to translate data into actionable insights. - Highly organized and self-directed, with strong communication skills and the ability to manage multiple workstreams. - Strong analytical skills; proficiency in Excel. PREFERRED QUALIFICATIONS - Experience in fashion, luxury, or retail. - Experience with audience building and segmentation. - Familiarity with paid media channels including paid search, paid social, and affiliate marketing. - Experience working with agencies and media partners. - Familiarity with creator affiliate platforms such as ShopMy. Benefits We offer a comprehensive benefits package, including but not limited to: - Clothing allowance & discounted merchandise - Healthcare (medical/dental/vision) coverage - Flexible spending account (FSA) & Commuter benefits - 401(k) savings plan with employer match - Summer Fridays