Marketing Team Lead - US Market

Company: Crystalia Glass Contract: B2B Format: Remote Market: US Working hours: at least 6 hours of daily overlap with US Eastern time (8:30 AM-5:00 PM ET) Media budget: $200K+/month ($2.4M+ per year) Crystalia Glass is a US manufacturer and installer of premium architectural glass systems for residential and commercial interiors, including glass partitions, sliding glass walls, and steel- and aluminum-framed systems. We are looking for a Marketing Team Lead who will turn the CMO's strategy into execution, lead our distributed marketing team day to day, and own the performance of our paid channels. This is a hands-on leadership role for someone who brings solutions, not questions. WHAT YOU'LL DO • Build quarterly plans, set team priorities, and deliver on agreed targets independently • Lead the marketing team day to day: task allocation, 1:1s, feedback, performance management • Own the performance of Paid Search and Paid Social: optimize campaigns and reallocate budget between channels within agreed limits • Lead AI adoption across the team: design and launch AI workflows for content, creative, lead qualification, and reporting, with measurable impact • Review and approve briefs, creatives, content, and landing pages before launch • Run funnel analytics and weekly reporting (GA4, GTM, HubSpot, dashboards, attribution) • Manage SEO, content, and CRM initiatives through the specialists who own them • Manage agencies and contractors based on outcomes; recommend replacements when needed • Work with Sales leadership as a peer: analyze lost deals, objections, CRM notes, and call recordings, and turn findings into changes in messaging, targeting, and content • Execute partnership and PR programs with architects, interior designers, and trade professionals • Build documented processes, briefs, and quality standards • Act as the CMO's deputy when needed REQUIREMENTS • 3-5+ years in marketing, including 1-2 years of team leadership • Direct experience managing about 4+ marketing specialists or contractors, including hiring, feedback, performance management, and tough personnel decisions • US-market marketing experience: demand generation and brand presence, with accountability for results • Hands-on AI implementation in marketing operations with measurable results • Experience managing paid media budgets and reallocating them between channels • Strong analytics: GA4, Google Tag Manager, HubSpot (pipelines, workflows, lead scoring, attribution reports), Google Ads, Meta Ads Manager, Search Console, Ahrefs or Semrush • Experience with agent and automation platforms (n8n, Make, Zapier AI, HubSpot Breeze, Claude or OpenAI APIs), AI image and video tools, landing page optimization and A/B testing, Figma or Canva for design review, and call recording tools (Gong or similar) • English C1 with strong written English STRONG ADVANTAGES • Premium or luxury market experience; interior design, architecture, high-end residential construction, furniture, or similar • Marketing through architects, designers, contractors, or other specifier channels • Showroom, trade-show, or physical retail marketing • New product launches in an established market • PR and media relations in design, architecture, or lifestyle • Experience with AI agents and prompt engineering WHO THRIVES HERE Analytical and data-driven, with strong ownership and independence. Accountable for outcomes, comfortable in a lean and fast-changing organization, and able to balance brand building with measurable revenue.