Analytics Manager

Agency: Omnicom Media Job Function: Data and Analytics Job Subfunction: Data Science and AI Job Description: ROLE SUMMARY The role is a rare opportunity to be right at the forefront of media and brand analytics, leveraging a leading global platform and data science team to aid the biggest marketers with game changing solutions around the measurement and optimisation of media. Through a regional community of data scientists that will be available to you, you will help solve some of the biggest challenges in the industry by going above and beyond. Your role will be the lead on client engagement and technical deployment of our innovative measurement solutions to our key clients and partners. This role is right for you if you want to advance as a client facing analytics professional, by working closer with innovation and solving for the scalability of marketing solutions across markets. You will: - Impress clients! Lead client engagements with our existing measurement solutions across multiple markets, from MMM to other time series solutions which provide agile, and tactical insights for clients. - Facilitate the best in class! Whether it is being the expert on a new regional data set, or training data scientists on a new solution, you will help ensure that our best in practice solutions are supported and effective. - Innovate! Contribute to development of measurement and optimisation solutions as an expert in your field. - Learn and share! As a manager in the region with dozens of markets, you will be one face of regional best practices and you will need to be a self-starter who loves to collaborate and build relationships with a diverse set of practitioners. KEY RESPONSIBILITIES Client Leadership & Relationship Management - Own day-to-day relationships with clients, acting as a trusted advisor across measurement, optimisation and planning engagements. - Lead client meetings, presentations and workstreams independently, ensuring confidence in recommendations and project outcomes. - Translate complex analytical findings into clear business implications and actionable recommendations for senior client stakeholders. - Identify opportunities to expand existing engagements and support broader business growth objectives. Project Leadership & Delivery Management - Lead end-to-end project delivery across a portfolio of client engagements, ensuring projects meet quality, timeline and budget expectations. - Develop project plans, manage dependencies, monitor risks and ensure proactive communication of progress and issues to stakeholders. - Coordinate cross-functional teams across local and offshore resources to ensure efficient delivery and adherence to best practices. - Establish clear delivery processes, oversee quality assurance and ensure analytical outputs are client-ready. Team Leadership & Resource Management - Support team resourcing and capacity planning, ensuring workloads are balanced across projects and resources are allocated effectively. - Partner with senior leadership to forecast bandwidth requirements and identify capability gaps. - Provide day-to-day guidance and coaching to analysts and senior analysts, supporting both technical and professional development. - Conduct quality reviews of team outputs and ensure work meets expected analytical and client-service standards. Technical & Analytical Leadership - Serve as a subject matter expert across Marketing Mix Modelling (MMM), attribution, incrementality, forecasting and media optimisation methodologies. - Lead solution design and analytical approaches for complex client challenges. - Drive best practices across modelling, analytics, storytelling and visualisation. - Coach and train junior team members on analytical methods, tools and delivery approaches. - Support capability development by identifying new analytical techniques, tools and innovation opportunities. Capability Development & Innovation - Contribute to the development and scaling of new measurement and optimisation capabilities. - Support proof-of-concept initiatives and the rollout of new products and methodologies across the region. - Share knowledge and best practices with the wider Marketing Science and Data Science community. - Drive continuous improvement in delivery processes, standards and ways of working. IDEAL CANDIDATE ADDITIONS - Demonstrated experience leading client engagements and managing senior stakeholder relationships. - Proven track record of independently delivering complex analytics projects from scoping through to final recommendation. - Experience managing multiple concurrent projects, priorities and delivery teams. - Strong people leadership skills with experience coaching, mentoring and developing junior team members. - Experience supporting resource planning, workload management and project staffing decisions. - Excellent presentation, storytelling and communication skills with both technical and non-technical audiences. - Deep expertise in measurement methodologies including MMM, attribution, incrementality testing and media optimisation. 

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