B2B Growth Marketing Lead

About the company Our client is a technology company. The role Raydar is recruiting for this role on behalf of our client. Own the growth marketing strategy for a business-to-business offering, from defining target accounts and lead standards through demand creation, conversion and the handoff to sales. The position partners with several cross-functional groups and reports to growth leadership. What you'll do - Set the target buyer profile and define what counts as a qualified lead, including how leads are scored and passed to sales. - Plan and run demand programs across paid media, organic search, content, events and outbound support. - Build conversion paths such as landing pages, email sequences and retargeting that move prospects toward a sales conversation. - Work with sales on shared lead definitions, handoff expectations, lead quality feedback and sales materials. - Track pipeline and cost per lead by channel, then shift budget toward the channels that convert. Requirements What we're looking for - Experience building a growth marketing function from the ground up, such as at an early-stage startup or while launching a new business segment. - Hands-on experience running a broad mix of full-funnel acquisition and nurture tactics, including organic search, paid acquisition, conversion pages, email programs, online seminars and lead qualification models. Benefits Compensation and benefits - Base salary: $140K - $170K - Equity - Paid time off - Health insurance - Relocation support Location and work model - Brooklyn, New York, United States - On-site, 5 days per week in office - Full-time