Performance Marketing Specialist

ABOUT THE ROLE Join an early-stage AI startup as a hands-on performance marketer, owning paid acquisition across Meta and Google. You will build and improve the campaigns and measurement systems that support customer growth. WHAT YOU'LL DO - Manage Meta Ads and Google Ads campaigns directly, from setup and launch through ongoing optimization. - Build campaign structures, run tests, interpret results, and make budget decisions. - Set up and optimize pixels, Conversions API (CAPI), conversion events, and tracking. - Review performance regularly and improve acquisition campaigns based on data. - Use analytics and measurement tools to evaluate campaign outcomes. WHAT WE'RE LOOKING FOR - Four to seven years of performance marketing experience, including at least two years managing Meta and Google campaigns hands-on. - Experience building campaigns and configuring pixels, CAPI, conversion events, and tracking directly in advertising platforms. - Background in early-stage startups, with comfort working independently in fast-moving and ambiguous environments. - Experience marketing AI-first, prosumer, consumer, or product-led growth products. - Familiarity with Meta Ads Manager, Google Ads, GA4, PostHog, server-side tracking, and UTM tracking. - Based in or relocating to San Francisco and available for full-time in-person work as part of a hybrid arrangement. - Must be a US citizen or Green Card holder. Visa sponsorship is not available. COMPENSATION & BENEFITS Base salary: $130,000 to $190,000 annually. Visa sponsorship is not available. LOCATION Hybrid, San Francisco, California, United States.