Senior Director, Digital Marketing

Avepoint · Hybrid, London, GB

Posted Nov 5, 2026

About the job

The Opportunity  Digital marketing has been fundamentally restructured by AI — and we need a leader who doesn't just understand that shift, but is actively shaping it. This is not a role for someone catching up; it's for someone who's already operating in the new paradigm.  As Senior Director of Digital Marketing, you will own AvePoint's end-to-end digital presence and performance — from how we're discovered by AI answer engines to how we convert pipeline on the website. You'll lead SEO/GEO, Answer Engine Optimization (AEO), paid media, and web conversion strategy, building a fully AI-powered digital org that stays ahead of the curve on every front.  What You'll Own  Answer Engine Optimization (AEO) & GEO  <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Define and lead AvePoint's strategy for AI-driven search visibility across ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, and emerging LLM platforms. </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Build AEO accountability frameworks: benchmark tracking, citation monitoring, share-of-voice in AI-generated answers, and input/output OKRs across contributing teams. </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1">Partner with Brand, Demand Gen, and AR teams on content and structural approaches that increase AvePoint's citation frequency in AI answer surfaces. </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1">Stay 6–12 months ahead of platform changes — from structured data to semantic search to agent-based browsing — and translate emerging signals into actionable strategy. </li> </ul> SEO Strategy & Organic Performance  <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1">Own organic search strategy across the full funnel — from brand and category terms to long-tail buying-stage content — with direct ownership of Ahrefs (Brand Radar) and GA4 reporting. </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1">Lead technical SEO: site architecture, Core Web Vitals, crawlability, schema markup, and content velocity programs. </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1">Build AI-assisted content workflows that accelerate topical authority without sacrificing quality signals or E-E-A-T. </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1">Establish and track SEO/GEO channel benchmarks across impressions, clicks, and campaign members as part of the full marketing funnel measurement model. </li> </ul> Paid Media & Performance Marketing  <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="9" data-aria-level="1">Oversee paid media investment across Google, LinkedIn, display, and programmatic — with direct accountability for MQL volume, cost per MQL (benchmark: $4K), and SAL conversion rates. </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="10" data-aria-level="1">Deploy AI-native campaign management: automated bidding, creative testing at scale, predictive audience modeling, and intent signal integration from 6sense and Clearbit Reveal. </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="11" data-aria-level="1">Partner with RevOps and Analytics to connect paid spend to pipeline attribution as the attribution model matures (Dreamdata evaluation in progress). </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="12" data-aria-level="1">Manage paid media budgets with rigor — optimizing channel mix across regions (AMER, EMEA, ANZ) and product categories (AI Governance, Resilience). </li> </ul> Website & Conversion Rate Optimization (CRO)  <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="13" data-aria-level="1">Own the AvePoint website as a revenue-generating asset: information architecture, UX, messaging alignment, and conversion performance across all campaign and product landing pages. </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="14" data-aria-level="1">Lead CRO programs — A/B testing, personalization (in partnership with 6sense and Clearbit), and conversion path optimization — with GA4 and pipeline as the primary success metrics. </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="15" data-aria-level="1">Collaborate with Product Marketing on solution and persona-based web journeys; with Brand on design system consistency; and with Demand Gen on campaign landing page performance. </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="16" data-aria-level="1">Evaluate and integrate AI tools for dynamic content, intelligent chat, and web personalization to improve engagement and self-service pipeline creation. </li> </ul> Building an AI-Powered Digital Org  <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="17" data-aria-level="1">Model and enforce AI proficiency standards across the Digital Marketing team — targeting L4 proficiency (The Neuron's 5-Level Framework) by year-end, with at least one L5 agent deployed. </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="18" data-aria-level="1">Identify, pilot, and scale AI tools across every digital function: content generation, keyword research, ad creative testing, reporting automation, and audience intelligence. </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="19" data-aria-level="1">Create a culture of continuous learning and experimentation — running fast, documenting what works, and distributing knowledge across the broader growth marketing org. </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="20" data-aria-level="1">Serve as the internal subject matter expert on AI-driven digital marketing, educating the ELT and cross-functional stakeholders on implications and opportunities. </li> </ul> How We'll Measure Success  You'll be accountable to AvePoint's full marketing funnel — from impressions to pipeline — with digital owning specific stages:  <table data-tablestyle="MsoNormalTable" data-tablelook="0"> <tbody> <tr> <td data-celllook="69905"> Metric  </td> <td data-celllook="69905"> Channel  </td> <td data-celllook="69905"> Your Accountability  </td> </tr> <tr> <td data-celllook="69905"> Impressions & Clicks  </td> <td data-celllook="69905"> Paid Ads, SEO, AEO  </td> <td data-celllook="69905"> Primary owner  </td> </tr> <tr> <td data-celllook="69905"> Campaign Members   </td> <td data-celllook="69905"> Website, Paid, Search  </td> <td data-celllook="69905"> Primary owner  </td> </tr> <tr> <td data-celllook="69905"> Cost per MQL  </td> <td data-celllook="69905"> All digital channels  </td> <td data-celllook="69905"> Primary owner  </td> </tr> <tr> <td data-celllook="69905"> SAL Conversion Rate  </td> <td data-celllook="69905"> MQL quality indicators  </td> <td data-celllook="69905"> Contributing owner  </td> </tr> <tr> <td data-celllook="69905"> Pipeline Contribution  </td> <td data-celllook="69905"> Digital-sourced leads  </td> <td data-celllook="69905"> Contributing owner  </td> </tr> <tr> <td data-celllook="69905"> AEO Citation Share  </td> <td data-celllook="69905"> AI answer engines  </td> <td data-celllook="69905"> Primary owner  </td> </tr> </tbody> </table>   Who You Are  <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="21" data-aria-level="1">8+ years of B2B digital marketing experience, with at least 3 years in a senior leadership role owning paid media, SEO, and web. </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="22" data-aria-level="1">Demonstrated expertise in AEO and GEO — you've been tracking and optimizing for AI-generated answer surfaces, not just reading about them. </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="23" data-aria-level="1">Deep hands-on experience with GA4, paid search/social platforms (Google Ads, LinkedIn), SEO tooling (Ahrefs, SEMrush), and marketing automation (Marketo preferred). </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335

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