Retention Marketing Manager

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies. We are looking for a Retention Marketing Manager to join our team! Requirements: - 2+ years of experience in retention, CRM, or lifecycle marketing roles; - Experience in segmentation, customer journey mapping, and lifecycle communication; - Background in industries such as e-commerce, fintech, SaaS, or mobile apps is a strong plus; - Experience in drafting and conducting marketing activities for player retention and return; - Knowledge and ability to calculate the economy of the basic mechanics of bonuses, tournaments, lotteries, daily quests; - Strong English skills, with ability to write and communicate briefs and tasks; - Experience with client segmentation, preferably RFM; - Knowledge of marketing and niche metrics: CvR, Margin, LTV, ARPU, RR, GGR, NGR, etc.; - Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities; - Experience working with analytics tools: GA, Tableau, Power BI, Google Data Studio; - Knowledge of market and competitor analysis methods. Will be plus - Familiarity with leading game and slot providers; - Strong understanding of user lifecycles, and effective retention techniques; - Awareness of key sports commonly featured in betting lines, including major teams, clubs, and athletes; - Experience collaborating with cross-functional teams such as product, customer support, and user acquisition. Responsibilities: - Develop and execute retention strategies to improve customer engagement and reduce churn; - Plan and manage multi-channel campaigns across the customer lifecycle; - Segment audiences and personalize communications/promotions based on user behavior and data insights; - Analyze campaign performance, run A/B tests, and optimize for key KPIs (LTV, retention, churn); - Collaborate with Product, BI, and Creative teams to ensure consistent and effective user experiences. Our benefits to you: • Paid annual leave. • Paid days off. • RedCore TEAM corporate gamification system. • Annual corporate events for employees. • Reimbursement of business travel expenses. • Flexible working format and start time. • Employee learning and development system. • Mentoring program. • Overtime compensation. • Referral program with a cash bonus. • Corporate psychologist. • Cafeteria benefit system: sports, insurance, language learning (depends on region).