Senior Creative Strategist (DTC / E-commerce)

Hire Digital is seeking an experienced Senior Creative Strategist. This is a senior, hands-on strategic role that leads performance-driven creative campaigns across paid social channels. The ideal candidate combines strong creative vision, analytical thinking, and a deep understanding of what drives customer acquisition and e-commerce conversions. You will take ownership of the end-to-end creative production process, from research and concept development to briefing, art direction, testing, and performance optimisation. Requirements RESPONSIBILITIES - Lead creative strategy for Meta and other paid social campaigns. - Develop advertising concepts, hooks, scripts, and creative briefs. - Oversee video editors and designers, providing art direction and quality control. - Analyse campaign performance and optimise creative testing strategies. - Drive creative production efficiency through AI-powered tools and workflows. REQUIREMENTS - At least 5+ years of experience in creative strategy, preferably with DTC brands or performance marketing agencies. - Strong knowledge of Meta advertising, direct-response marketing, and creative performance metrics. - Proven experience managing creative production and providing art direction. - Strong portfolio showcasing successful campaigns and measurable results. - Experience in fashion, apparel, or lifestyle brands preferred. - Ability to commit to a dedicated, full-time role and work in the US time zone.