Senior PPC/ Performance Marketing Manager (US Market, Google, Meta)

About the Role We are looking for an experienced Senior PPC / Performance Marketing Manager to join our team full-time. You will manage and optimize lead generation campaigns for US-based businesses, working across Google Ads, Meta Ads, and other paid acquisition channels. If you're passionate about performance marketing, enjoy optimizing funnels, and love making data-driven decisions, we'd love to hear from you. Responsibilities • Manage Google Ads and Meta campaigns for the US market. • Optimize lead generation funnels and landing pages. • Improve CPL, conversion rates, and lead quality. • Work with GA4, GTM, and conversion tracking. • Analyze campaign performance and recommend improvements. • Use AI tools to improve research, reporting, and campaign optimization. • Collaborate with a small, highly experienced team. Requirements • 4+ years of hands-on PPC / Paid Media experience. • Strong Google Ads and Meta Ads experience. • Experience managing campaigns for the US market. • Experience with lead generation campaigns. • Strong knowledge of GA4 and Google Tag Manager. • Excellent spoken and written English. • Ability to work full-time during US PST hours. Nice to have • Home Services experience. • Microsoft/Bing Ads. • Google Local Services Ads. • Yelp Ads. • CallRail. • Automation tools (Zapier, Make).