Senior Growth Marketer (Veterinarians)

What We Do We’re on a mission to empower veterinary professionals with opportunities to achieve greater flexibility in their careers while helping animal hospitals provide care for more pets in their communities. Powered by groundbreaking technology, Roo has built the leading veterinary staffing and careers platform, connecting Vets, Techs, and Veterinary Assistants with practices for relief support, full-time hiring, and free continuing education. Roo empowers the largest network of over 30,000 veterinary professionals to earn and learn on their schedule, helping Veterinarians earn over $400 million. Together, we’ve provided more than 5 million hours of coverage at over 10,000 animal hospitals. About the Role As the Growth Marketer for Roo's Veterinary Marketplace, you own how veterinarians find Roo, why they sign up, and what gets them from a new account to their first shift. This is a technical growth role. You run paid like a performance marketer, think about activation like a growth PM, pull your own data like an analyst, and build your own tools with AI like an engineer. One person, all four. It is a senior IC seat in the Veterinary Marketplace Business Unit. Your time splits about evenly between acquisition and activation. You are held to vets who work, not leads or sign-ups. The problem is a hard one. There are only tens of thousands of relief vets in the country, and about half have already signed up. You can't buy the rest. Of the vets we approve, 1 in 4 request a shift in their first week, and that number has not moved in over a year. We know the reasons. Nobody has fixed them one at a time and measured what moves. That is the job. You report to the GM of the Veterinary Marketplace BU, with a dotted line to the Chief of Marketing, and you are part of Roo's marketing guild, which owns craft standards across the company. Your Responsibilities - Own vet acquisition strategy and budget: channel mix, spend by market and audience, CPA and payback targets. - Run vet paid media strategy and performance, directing a shared agency partner on day-to-day execution. - Lead vet AEO, and set priorities and briefs for SEO and the website with the brand team. - Build the tools, agents and automations the funnel needs, yourself. Whatever gets vets in the door. - Own the referral program end to end: offer, mechanics, payouts, fraud controls and promotion. - Plan and launch vet-only acquisition campaigns, and bring the acquisition layer to company-wide moments led by the brand team. - Set and manage the CRO backlog and test calendar for the sign-up flow and landing pages. - Help Onboarding get newly approved vets to request their first shift in their first week. - Own the acquisition model of record: CPA by channel, cohort activation, LTV, payback, and the holdout standard every program is measured against. - Define the handoffs with Onboarding and Business Development: lead lists, lead scoring inputs and handoff rules. Onboarding sells the first shift request; vets with no request after about a week move to BD. - Partner with the events team to improve sign-ups from in-person events. - Co-own the BU strategy with the GM and Staff PM, and report progress, spend and learnings to leadership. How this role works with the team With the Staff PM: the Staff PM owns the product: verification, approval, the first-shift experience, and the price boost and promotion engine. You own who we reach, what we offer, and what we say. Where the funnel crosses from one to the other, you work as a pair: one target, one experiment roadmap. With the Lifecycle Marketer: once a vet is in our database, the channel to them belongs to lifecycle. You write the activation briefs and bring the acquisition insight; they own the journeys and the build. Qualifications - Acquisition depth. 5+ years in growth or performance marketing, owning a budget and a channel mix. Supply-side marketplace or licensed-professional experience is a plus. - Outcome ownership. You have been held to a number downstream of the click and changed your spend because of it. - AI-native builder. You ship landing pages, tools, agents and automations yourself with Claude Code, Cursor, n8n, Webflow or similar, without waiting on engineering. You can show us something you built. - Analytical self-sufficiency. You write SQL, build your own reporting, and run experiments with real controls. - Product-led instincts. You have run conversion work inside a product funnel with a PM. - Channel range. Hands-on with paid, referral, AEO and AI-driven outbound, and you know which to cut when. - Strong writing. You write clearly and credibly for a skeptical professional audience. - Startup pace. You try ten things to learn which two work, and you fix a broken step without asking. Exact compensation may vary based on skills, experience, and location. Tier 1 Pay Range (examples: San Francisco, NYC) $140,000—$195,000 USD Tier 2 Pay Range (examples: LA, Boston, Seattle, DC, San Diego, Chicago) $125,000—$175,000 USD Tier 3 Pay Range (examples: Austin, Dallas, Portland, Denver, Philadelphia, Baltimore, Sacramento) $120,000—$165,000 USD Tier 4 Pay Range (examples: Minneapolis, Miami, Atlanta, Phoenix, Orlando, Las Vegas, Salt Lake City) $110,000—$155,000 USD Tier 5 Pay Range (examples: Madison, Birmingham, San Antonio, Spokane, Toronto) $105,000—$145,000 USD Core Values Our Core Values are what shape us as an organization and we're looking for people who exhibit the same values in their professional life; Bias to Urgency, Drive Measurable Impact, Seek Understanding, Solve Customer Problems and Have Fun! What to expect from working at Roo! Located in the US: For permanent, full time employees, we offer: - Accelerated growth & learning potential. - Stipends for home office setup, continuing education, and monthly wellness. - Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans. - 401K - Unlimited Paid Time Off. - Paid Maternity/Paternity and reproductive care leave. - Gifts on your birthday & anniversary. - Opportunity for domestic travel, including for regional team building events. Located in Canada: For permanent, full time employees, we offer: - Accelerated growth & learning potential. - Stipends for home office setup, continuing education, and monthly wellness. - Comprehensive health benefits offered through Rippling EOR. - Registered Retirement Savings Plans (RRSPs) and Tax-Free Savings Accounts (TFSAs) through Wealthsimple. - Unlimited Paid Time Off. - Paid Maternity/Paternity and reproductive care leave. - Gifts on your birthday & anniversary. - Opportunity for domestic travel, including for regional team building events. Overall, you would be part of a mission-driven company that will significantly empower the lives of all veterinary professionals and the health of the overall animal industry that seeks massive innovation. We have diverse, passionate & driven team members from a variety of backgrounds, and Roo is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. We are committed to creating an inclusive environment for all employees and candidates. We understand that your individual experience may not check every box but we still encourage you to apply even if you are not confident in every expectation listed. Ready to join the Roo-volution?!