Digital Marketing Manager

About Viqtory Viqtory owns and operates Military Friendly® and Vetrepreneur® — two powerful brands connecting the military community with employment, education and entrepreneurship opportunities. Military Friendly® is a Membership organization which allows its employer and school Members to plug into best practices, digital marketplaces, tools and events in order to improve their programs to recruit, retain and advance Veterans and their families as employees and students. Vetrepreneur® Franchise Coaching guides Veterans and their families through a 10-step, 10-week process to become franchise owners. Viqtory enjoys a quarter-century track record of innovation, advocacy and high impact for Veterans, their families and the employers, colleges and franchises which recruit them. Our platforms run on HubSpot, which serves as the operational backbone for our CRM, marketing automation, and pipeline reporting. Viqtory operates on the Entrepreneurial Operating System (EOS). Our leadership team runs on clear Rocks, measurable scorecards, and structured accountability cadences. If you thrive in that environment — or have helped build one — you’ll fit right in. We have strong products, high sales conversion and a clear story. Our next phase of growth depends on one thing: a scalable and repeatable lead generation engine — and that’s what this role is built to deliver. The Role Digital Marketing Manager is a hands-on, builder role. You will own Viqtory’s paid acquisition engine (Google Ads and paid social) and coordinate our day-to-day social media and email marketing. The goal is a steady flow of qualified leads from Veterans and transitioning service members, especially senior enlisted personnel, retiring officers and Veterans in corporate America, into Vetrepreneur® and our other programs. You will plan, launch, optimize and report on campaigns yourself, and work with our agency and internal teams to turn spend into qualified discovery calls, webinar registrations and franchise academy enrollments. You will report directly to the Marketing Director. What Success Looks Like - Consistent weekly targets met or exceeded for qualified leads, discovery calls, webinar registrations and franchise academy enrollments, at or below budget. - Lower cost per qualified lead, with wasted spend cut through tight targeting and regular search term audits. - Clean UTM and source data that tracks every lead from click to qualified lead. - Weekly performance reports with clear, plain-English recommendations for leadership. - A steady cadence of A/B tests, with spend moved quickly from underperformers to winners. - A consistent social media calendar and email program that keep prospects engaged between paid touches. - Documented processes and SOPs that make the paid engine repeatable. What You’ll Own Paid Acquisition & Performance - Build and launch campaigns across Google Ads, Meta (Facebook/Instagram), YouTube (including Shorts) and LinkedIn. - Restructure Google Ads into tightly targeted ad groups built around the ideal candidate profile; audit search terms regularly to cut wasted spend. - Write and traffic ad copy and creative; maintain keyword and negative keyword lists. - Set up audience targeting, conversion tracking, UTMs and tags. - Monitor and optimize bids, budgets and targeting within approved thresholds. - Run A/B tests on ads, audiences and landing pages; pause or reallocate spend from underperformers. - Manage media buys, flighting and budget pacing around webinars, franchise academy cohorts and other enrollment cycles. - Test and recommend new channels, with clear go/no-go criteria. Reporting & Attribution - Build performance reports and dashboards (spend, CTR, CPL, CPA, conversions) and share weekly results with recommendations. - Support attribution and funnel reporting with clean UTM and source data, from click to qualified lead. - Document changes, processes and SOPs. Social Media & Email Marketing - Coordinate the social media calendar: schedule and publish posts, keep content flowing and boost top-performing organic posts with paid spend. - Plan, build and send email marketing campaigns in HubSpot and Mailchimp, including newsletters, webinar promotion and lead follow-up sequences; track opens, clicks and conversions. Collaboration - Coordinate assets and marketing campaigns with vendors, agencies and partners. - Partner with web/dev on landing page performance and conversion. What We’re Looking For - Cultural fit as defined by our five Core Values. - 4+ years hands-on managing Google Ads and paid social campaigns, ideally for lead generation (B2C or B2B). - Proven track record managing budgets of $20K+ per month and lowering cost per qualified lead. - Strong grasp of keyword strategy, audience building, bidding, creative testing and full-funnel planning. - Comfortable with conversion tracking, UTMs, GA4 and attribution basics. - Able to turn data into clear, plain-English recommendations for leadership. - Strong writer: ad copy, social posts and short video scripts. - Organized, self-directed and comfortable in a small, fast-moving team. - Bachelor’s degree in Marketing, Communications, or Business. - Google Ads and Meta Blueprint certifications preferred. - HubSpot experience (workflows, lists, reporting) preferred. - Landing page / CRO and A/B testing experience preferred. - Experience managing agencies or freelancers preferred. - Basic design and video editing skills (Canva, CapCut or similar) preferred. - Experience marketing to Veterans, the military community, franchise buyers or small business owners strongly preferred. - Military service or military spouse background strongly preferred. Compensation & Benefits • Competitive salary commensurate with experience. • Long-term incentive potential. • Full benefits package including PTO, 401(k), medical, dental, vision.