Paid Search & SEM

WE ARE AN APPLIED AI LAB BUILDING END-TO-END SOFTWARE AGENTS. We're the makers of Devin, the first AI software engineer. Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro. Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us. ROLE MISSION People search for "AI coding agent" and for Devin by name every day, and we capture only part of that demand. Paid search should be one of our most efficient channels. Today it is under-built. You will own paid search for Devin's self-serve funnel end to end: Google and Bing, Performance Max, retargeting, and the landing pages and tracking that go with them. You will have budget, tools, and direct access to the engineers who build the pages. WHAT YOU'LL ACCOMPLISH - Build the accounts properly: Keyword strategy, bidding, account structure and audiences, set up so every dollar is accounted for. - Get tracking right: Conversion tracking, including offline conversions, so we optimize toward signups and revenue rather than clicks. - Test landing pages: Work with the web team on pages that convert, and keep testing. - Report what matters: Weekly cost per signup, payback and incrementality that leadership can trust. - Connect the funnel: Work with SEO, lifecycle and the web team so the whole path converts, not just the ad. EXCEPTIONAL CANDIDATES HAVE DEMONSTRATED - Paid search depth: You've run search at a software or consumer company and enjoy the detail of it. - Analytical fluency: Comfortable in ad platforms, GA4 and BigQuery, and able to tell a real effect from noise. - Hands-on preference: You'd rather do the work than manage an agency. - Conversion thinking: You care about what happens after the click as much as the click. - Appetite for demand that's already there: You like a channel where the job is capturing intent well. We care more about demonstrated capability than years of experience. RESOURCES & ENVIRONMENT - Budget and a product people are already searching for - Direct access to the web and growth engineering teams - A small team with very little process OUR COMMITMENT Equal Opportunity. Cognition is an equal opportunity employer. We do not discriminate on the basis of any protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any. Cognition also considers applicants with criminal histories consistent with the SF Fair Chance Ordinance and similar local laws. Data Privacy and Arbitration: By submitting your application, you agree to our Global Applicant and Job Candidate Privacy Notice https://cognition.com/documents/Cognition-Global-Applicant-and-Job-Candidate-Privacy-Notice.pdf. For US applicants, by submitting your application, you agree to the Applicant Arbitration Agreement https://cognition.com/documents/Cognition-Applicant-Arbitration-Agreement.pdf.