Senior Product Marketing and Competitive Intelligence Manager- UKI

APPLICATION DEADLINE: This opportunity will be removed based on applicant volume; we encourage you to apply soon if interested Who We Are M-Files is redefining how work gets done. Our context-first document management system offers purpose-built business use cases—spanning universal and industry-specific workflows—to enable secure collaboration, automate processes, and ensure governance. Unlike traditional systems, M-Files organizes content around the context of your business, connecting documents to related people, projects, and transactions. With our unique metadata-driven architecture, organizations can model content in line with their business processes, unify information across silos, and apply AI at scale. The result is greater productivity, reduced risk, and smarter, faster decisions for over 6,000 customers in 100+ countries. To learn more about us we encourage you to visit https://m-files.com/ . Summary of the role: We are seeking a strategic, passionate, and execution-oriented Senior Product Marketing Manager to lead AI platform product marketing and competitive intelligence for the M-Files Context-First Document Management platform. This role owns competitive intelligence, positioning, messaging, go-to-market strategy, and market leadership for our manufacturing, quality, and core platform capabilities within regulated industries. This is a highly cross-functional role requiring close collaboration with Product Management, Industry Marketing, Sales, Customer Success, Enablement, Partner team, and Industry team. Location: Remote, United Kingdom or Ireland. Key Responsibilities Manufacturing & Quality Strategy & Positioning - Own and refine the portfolio story for M-Files for Manufacturing and M-Files for Quality, and use cases, with particular focus on highly regulated manufacturing environments. - Define differentiated messaging, value propositions, personas, and use cases for quality management, controlled documents, engineering and product information, production operations, audits and compliance, and supplier collaboration. - Translate M-Files capabilities into measurable manufacturing and quality outcomes, including stronger document control, improved audit readiness, fewer errors and rework, faster approvals, better operational visibility, and reduced compliance risk. - Ensure consistent Manufacturing and Quality messaging across marketing, sales, enablement, partner, and customer touchpoints, collaborating with the AI and Cloud, Information Governance, Microsoft, and Integrations product marketing leads where their capabilities support industry solutions. Go-to-Market Execution (Market Launches, Content, Campaign Support) - Lead go-to-market programs for Manufacturing and Quality solutions, and use cases, orchestrating cross-functional launches, campaigns, web readiness, field and partner enablement, and customer adoption plans. - Partner with Product Management, Industry Marketing, Sales, Customer Success, Enablement, Solutions Engineering, and Partner teams to prioritize initiatives and influence roadmap decisions based on manufacturing customer needs, regulatory requirements, market opportunity, readiness, and competitive insights. - Drive content strategy for manufacturing and quality motions, including personas, use cases, pitch decks, solution briefs, demos, customer stories, webpages, battlecards, discovery and objection-handling guides, campaign content, and field training. Market Intelligence & Competitive Analysis - Lead the competitive-intelligence program across the M-Files portfolio, with particular depth in Manufacturing, Quality, Quality Insights+, dashboards, and highly regulated industry markets. - Monitor competitors and market developments across document management, content services, information governance, AI, cloud, Microsoft solutions, integrations, and manufacturing and quality applications to identify shifts in customer needs, differentiation, and emerging threats. - Translate portfolio-wide intelligence, field feedback, and win-loss insights into actionable recommendations, competitive landscapes, battlecards, and sales guidance for Product, Sales, Marketing, Partner teams, and Executive leadership. Cross-Functional Enablement - Partner with Sales Enablement to ensure clear understanding of platform capabilities, differentiation, and value drivers. - Support customer-facing teams with platform-level messaging guides, battlecards, objection handling, and training content. Thought Leadership Collaborate with the cross-functional teams to position M-Files as a Manufacturing and regulated industry leader in AI-powered information management. Represent M-Files in webinars, events, analyst briefings, and customer engagements as a platform subject-matter expert. Requirements Qualifications Required Location: Remote, United Kingdom or Ireland. Applicants must currently reside in the UK or Ireland and have the legal right to work in their country of residence without requiring visa sponsorship from M-Files. - 8+ years of product marketing experience, including at least 3 years in a leadership role. - Demonstrated success in marketing unique manufacturing solutions within cloud-based enterprise and industry solutions. - A strong aptitude for competitive analysis across industry and SaaS solutions with an ability to deliver extensive competitive intelligence reporting across key market indicators. - Minimum BA, with exceeding specified experience requirements - Strong AI acumen and domain expertise with an understanding of enterprise buyer personas, value-based messaging, and B2B SaaS go-to-market motions. - Validated positioning and messaging results within manufacturing and quality industries. - Proven experience messaging and positioning successful cross-functional launches. - Excellent communication, storytelling, and executive presentation skills. - Experience public speaking, hosting webinars, podcasts, conferences, and product demos. - Experience recording on camera product demos and comfortable with video production. Preferred - Experience in content management, information management, workflow automation, or knowledge management markets. - Background working closely with Product Management teams in a fast-moving technical environment. Experience supporting global sales and partner ecosystems. Success in This Role Looks Like - Successful development and execution of competitive intelligence program and with monthly reporting and quarterly reporting at the ELT level. - Delivery of a unified, compelling platform narrative that clearly differentiates M-Files in the manufacturing market. - Strong GTM execution for solution releases, leading to measurable impact on pipeline, adoption, and competitive wins. - Sales and partners consistently using platform messaging and tools with confidence. - A highly aligned and effective product marketing function across platform and UX. - Recognition of M-Files as a leading innovator in AI-powered information and knowledge management. - Recognition of M-Files as a leading Content Management solution Benefits Why M-Files? We are a global company with Finnish roots and a strong passion for delivering innovative solutions that transform industries. By joining M-Files, you will have the opportunity to shape the future of knowledge work automation while growing your expertise in a collaborative and supportive environment. Our guiding principles of "Make It Happen", "Help Others", and "Love Customers" are highlighted through our daily actions as a team. Transparent communication and outstanding team spirit were listed as our strengths in our M-Filer Experience survey. What We Offer: - International team of top performers - Flexibility to work from one of our offices or fully remotely within one of our operating counties - Inclusive and dynamic culture (virtual and in-person) - Opportunity to contribute to our success and growth globally - Flexible work/life balance - Competitive compensation and benefits package Does this sound exciting to you? Applications are considered on a rolling basis and the position will be filled as soon as the right individual comes along. Please send us your application together with your CV and salary request as soon as possible, but no later than November 29th, 2026. Please note, that the position may close early based on applicant volume. Please note that we do not accept applications sent via email. All applications should be submitted through job boards like LinkedIn or our career portal. Due to the high volume of applications, we will not be able to respond to all LinkedIn InMails. Join M-Files and help industry leaders transform the way they manage information and drive business success!