Senior Manager, User Acquisition (Performance Marketing)

INTRODUCTION TO ROLE & TEAM At Bumble, we're building the Love Company: a place where healthy, equitable relationships and friendships can start (and keep growing). The User Acquisition team helps bring that mission to more people by running high-quality, trustworthy advertising that respects our community and strengthens our brand. We're looking for a hands-on paid media specialist with deep, direct experience in ad platforms, who can diagnose performance shifts quickly and act on them to drive paid acquisition across multiple channels, brands, and markets. Reporting to the Associate Director, User Acquisition, this role is responsible for translating portfolio strategy into disciplined, high-velocity execution, and for turning performance insight into clear recommendations that shape future direction. This is a role for someone who thrives in complexity, moves quickly, and combines rigour with resourcefulness. We value scrappy excellence: high standards, smart prioritisation, and the ability to deliver impact without unnecessary overhead. WHAT YOU’LL DO 1. STRATEGY INTO EXECUTION - Translate growth strategy and targets into coordinated channel and market-level plans. - Ensure execution is tightly aligned to strategic priorities across brands and geographies. - Make tactical trade-offs in real time to maintain performance against plan. - Operate with pace and clarity, particularly when performance deviates from expectations. You are responsible for turning direction into results. 2. MULTI-MARKET PERFORMANCE OWNERSHIP - Work directly in ad platforms day to day: build, launch, and optimise campaigns rather than overseeing from a distance. - Own delivery across a portfolio of channels, brands, and markets. - Manage and optimise significant budgets with accountability for registrations, efficiency, and quality. - Maintain clear pacing, risk identification, and corrective action across markets. - Ensure high operational standards across campaign execution and tracking. You own performance across a complex footprint. 3. DIAGNOSIS, INSIGHT & RECOMMENDATION - Diagnose performance movements across channels and markets, isolate root causes, and recommend and execute the fix. - Analyse cross-market and cross-channel performance to identify patterns, risks, and scaling opportunities. - Surface insights and clear recommendations to the Associate Director. - Partner with Analytics on experimentation and incrementality initiatives. - Apply learning quickly to refine strategy and execution. You don't just report results. You shape what we do next. 4. CROSS-FUNCTIONAL DELIVERY - Work closely with Growth Creative to improve creative performance and testing velocity. - Partner with Product and Analytics to align on launches, experiments, and performance drivers. - Contribute meaningfully to planning cycles and performance reviews with a strong market narrative. ABOUT YOU Three criteria are essential and will be assessed first. - Essential: strong, hands-on paid media and platform experience. You have personally built, launched, and optimised campaigns in major ad platforms (e.g. Meta, Google/UAC, TikTok, Apple Search Ads, Snapchat, programmatic/DSPs) and are fluent in bidding, budgets, audiences, creative testing at scale, and measurement setup. - Essential: a proactive diagnostician. You spot performance shifts before they escalate, trace them to root cause (platform, auction, creative, tracking, product, or market), and move to corrective action without waiting to be asked. - Essential: experience managing large global budgets. You have owned and optimised paid acquisition budgets in the $10 to $20+ million range across multiple regions, with accountability for pacing, efficiency, and quality at that scale. In addition: - 6 to 9 years in performance marketing / user acquisition, with the majority in hands-on platform roles. - Experience managing multi-channel, multi-market portfolios. - Comfortable presenting to senior leadership: you deliver weekly executive-level business reviews for your regions, clearly communicating what's working, what's not, and what's next. - Strong commercial judgment and comfort making decisions with imperfect information. - Highly organised and able to manage complexity without slowing down. - Data-driven and analytical, with high standards and a bias toward action. WHAT SUCCESS LOOKS LIKE - Strategy is translated into clear, effective execution. - Performance is managed proactively, not reactively. - Performance anomalies are diagnosed and addressed within days, with root cause documented. - Insights are surfaced early and turned into decisive action. - Leadership has a clear, weekly view of regional performance and the decisions it requires. - Our channels perform against plan with speed and discipline. - The team demonstrates scrappy excellence: high standards, strong ownership, and impact. BENEFITS & PERKS - Insurance: Medical/dental/vision, 30-day eligibility. Bumble has multiple competitive offerings that will be available to you on the first of the month following date of hire. - Unlimited PTO + 1 company-wide week off + Focus Fridays every week - Fully paid life and long-term disability insurance - 401k with 4% company match if you contribute 6%, 90-day eligibility - Monthly wellness benefit and access to Noom, Unmind, and Your Money Line - Maternity and Fertility benefit + 26 week paid parental leave - Premium App Access About Us Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products. AI Fluency AI is important to us. We’re excited by people who are curious and experimental, and who think thoughtfully about how AI can amplify their impact and outcomes. We encourage you to use AI responsibly as you prepare your application. Please don’t use it to fabricate experiences or answer questions live in interviews. We care deeply about authenticity and want to understand your real skills, judgment and voice, because building a meaningful, genuine connection with you matters to us. Final Compensation Will be determined based on factors such as the selected candidate’s qualifications, relevant experience, skill set, and other job-related considerations. Inclusion at Bumble Inc. Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help. In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc). AI in Bumble Inc. Hiring At Bumble, we may use AI tools to support parts of our recruitment process — such as helping us record, transcribe, and summarize conversations, and supporting job alignment by comparing resumes and job descriptions to highlight skills and potential roles that may be a good match. These tools help us work more efficiently and stay focused on you during our conversations. Importantly, all hiring decisions are made by people. AI is used only to support our team’s efficiency and improve the candidate experience — not to evaluate or decide on your candidacy. Participation in AI-supported interviews and conversations is completely voluntary and will not impact your candidacy. If you’d prefer to opt out, simply let your recruiter or interviewer know at the start of a call, or anytime during the interview or conversation. Summaries and related data are retained only as long as needed in line with our internal data retention policies. If at any point you’d like a transcription or summary deleted, please contact your recruiter directly. Fraudulent Candidate Detection Our applicant tracking system analyzes signals relating to device, IP, email, and phone data associated with each application to protect applicants and our hiring process from fraudulent applications. These signals provide indicators for internal review only and do not constitute a definitive determination of identity or intent. No applicant is rejected, advanced, or otherwise affected based solely on this analysis without human review For further information on how we hold and manage your data, please refer to our Privacy Policy https://bumble.com/en/candidate-privacy-policy.