(USA) Director, Marketing Planning And Strategy

Position Summary... Role summary: The Director, ISB & Event Strategy is a senior marketing leader responsible for defining and leading Sam's Club's promotional event strategy through marketing activations. This leader serves as the connective tissue between Merchandising, Finance, Pricing, eCommerce, Membership, Marketing, MAP, and Operations to develop a unified promotional strategy that drives sales growth and member engagement. The role owns end-to-end event strategy, positioning, planning, activation, optimization, and performance management. As part of the Go-to-Market organization, this leader ensures every promotional moment reinforces the membership proposition and delivers measurable business outcomes while creating more relevant, personalized, and seamless member experiences across channels. About the team: The Go-to-Market team transforms business priorities and member insights into integrated marketing strategies that clearly communicate the value of Sam’s Club membership. This team collaborates across functions to align partners around key moments and compelling offerings, driving member acquisition, engagement, spending, and renewal. By leveraging analytics and market understanding, the team develops and executes effective marketing plans that support brand growth and customer loyalty. Members of this team lead initiatives that ensure consistent messaging and optimize marketing channels to achieve measurable business outcomes. What you'll do... - Develop and implement comprehensive marketing strategies leveraging customer insights and analytics to drive sales growth and member engagement via promotional events. - Lead cross-functional collaboration with legal, finance, planning, and technology teams to align promotional strategy, marketing initiatives and business objectives. - Develop compelling event positioning, item storytelling and omnichannel activation plans. - Evolve ISB print vehicle through cohort targeting, versioning and testing to increase member relevance and engagement. - Partner with analytics teams to define success, evaluate performance and improve future events. - Manage marketing investment and simplify planning and execution through clear processes, automation and AI. - Develop a high-performing team with strong accountability, collaboration and strategic thinking. What you'll bring... - Proven expertise in developing and executing comprehensive marketing strategies for retail events informed by customer insights and analytics. - Strong commercial judgment, balancing sales growth, profitability and membership value. - Expertise in omnichannel marketing, audience segmentation and test-and-learn approaches. - Skilled in driving marketing initiatives from concept through execution, ensuring alignment with business objectives. - Ability to analyze market trends and adjust strategies to enhance brand positioning and customer engagement. - Proven ability to influence senior leaders and align cross-functional teams. - Disciplined budget management and experience improving complex planning processes. - A record of developing talent and leading teams through change. At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet! -Health benefits include medical, vision and dental coverage -Financial benefits include 401(k), stock purchase and company-paid life insurance -Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. - Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart. The annual salary range for this position is $110,000.00 - $220,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location). ㅤ ㅤ ㅤ ㅤ ‎ Minimum Qualifications... Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'experience in marketing or related field. 1 year's supervisory experience or experience leading cross-functional projects. Preferred Qualifications... Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Leading cross-functional projects, Marketing, Supervisory Masters: Business Administration Primary Location... 2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.