ASO Specialist (iGaming)

Mint Group is a business and technology services company building and operating the infrastructure behind digital businesses. We are looking for an experienced ASO Specialist to manage and scale app store optimization across multiple applications and GEOs. If you understand app store algorithms, know how to turn data into organic installs, and thrive in competitive markets — let’s talk. What you’ll do: - Own the full ASO cycle for Google Play and/or App Store applications, from initial launch to scaling. - Monitor and improve keyword rankings, app visibility, store conversion rates (impressions to installs), and organic install volume. - Conduct competitor research across target GEOs, analyzing keyword strategies, creatives, and update frequency. - Develop and execute ASO strategies tailored to specific apps and markets, including full localization and adaptation of store listings. - Plan, launch, and analyze A/B tests to optimize listing conversion rates. - Prepare detailed briefs for designers to create/update creatives and coordinate technical store updates with developers. What we’re looking for: - 2+ years of commercial ASO experience specifically within the iGaming vertical. - Proven track record of growing organic traffic, improving visibility, or hitting top rankings in competitive GEOs. - Deep knowledge of Google Play and/or App Store algorithms, ranking factors, and review/moderation policies. - Hands-on experience with ASO tools (keyword research, competitor tracking, analytics) and running A/B tests. - Practical experience localizing app store listings for multiple markets. - Strong analytical mindset with the ability to independently manage multiple apps and GEOs simultaneously. What we offer: - Remote-first & Flexible: Work from anywhere in the world with flexible hours focused on results, not micromanagement. - English Speaking Club: Regular practice with expert guidance to keep your English sharp. - Growth & Culture: A supportive, people-first environment with clear opportunities for career advancement in a rapidly scaling company.