Digital Marketing Tagging & Privacy Specialist

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One. Job Description The Digital Web Analytics & Tagging team is a part of the Marketing Analytics and Technology organization at U.S. Bank and is responsible for managing digital data collection from beginning (goal of Application/Feature) to end (reporting of Application/Feature) to provide an accurate and trustworthy digital data foundation and data literacy. It is an enabling function supporting the Business Unit Marketing and Enterprise Analytics & Customer Experience teams (EACX) and thereby the Chief Product Officers/Line of Business, responsible for measuring, assessing and articulating the efficacy of our marketing strategies to help drive growth and/or efficiency opportunities across the bank. U.S. Bank is looking for a Digital Marketing Tagging & Privacy Specialist to reside within the Digital Web Analytics & Tagging team. This person will lead the governance of first- and third-party tags and cookies across the marketing ecosystem, implement and test third-party marketing tags, and ensure data collection and campaign tagging practices comply with privacy requirements and organizational standards. The candidate will work with internal partners, agency partners, and digital property owners across the organization on tagging strategy, implementation, and ongoing governance. Responsibilities include leading 3rd-party marketing tagging requirements discussions; using ObservePoint to audit and analyze tags, cookies, and data collection behavior; using OneTrust to support consent management, digital opt-out requirements, and cookie classification; and monitoring tag activity to ensure accurate measurement and privacy compliance. The role will maintain media tag documentation and tracking tools, identify and coordinate remediation of compliance gaps with digital property owners, and work closely with Compliance and Risk teams on tag approvals and audits. Basic Qualifications: - Bachelor's degree in a related field, or equivalent work experience - Four to five years of statistical and/or data analytics experience Preferred Skills: - Proactively lead 3rd party marketing tagging discussions between the agency and internal marketing teams. - Knowledge of tag management systems like Tealium, GTM, etc. - Experience reading JavaScript and understanding how 3rd party marketing and analytics are implemented on websites. - Liaison with Marketing Agency(s) and Tagging implementation team to ensure correct information flow between teams. - An understanding of media vendor tagging and procurement (3rd party tags). - Hands-on experience using OneTrust to support consent management, digital opt-out requirements, cookie classification, and privacy governance. - Experience using ObservePoint to configure audits and analyze tags, cookies, consent behavior, and data collection across digital properties; ability to document findings, identify compliance gaps, and support remediation. - Working knowledge of CPRA and GDPR requirements and the ability to apply U.S. Bank privacy, risk, compliance, and technology policies and procedures to tagging and cookie governance. - Ability to partner with digital property owners across the organization communicate requirements, coordinate audits and remediation, and sustain compliance with consent, tag, and cookie standards. - Experience with debugger tools (Preferred Chrome console, Alternatives: Charles, Chrome plugin debugger tools, etc.). - Proficiency in MS Office Suite, specifically Excel and PowerPoint. - Experience and understanding of Adobe Analytics & Workspace. - General understanding of marketing channels and tactics. Nice to Have: - Experience with Microsoft Teams, Jira and/or Confluence. - Experience with Google Campaign Manager, DV360 & SA360 as it relates to tag development & deployment. - Tagging solution experience within an agency environment. Personal Attributes: - Must have keen attention to detail and strong organizational skills. - Must be an excellent, detailed communicator (verbal & written) who is able to disseminate information across a wide variety of expertise levels within external & internal groups. - Should have a project manager mentality and enjoy that type of work. - An inquisitive mind who likes to stay up-to-date on the latest trends as they relate to your industry and expertise. - Someone who is always looking for efficiencies and better, easier ways to achieve goals. Location Expectations: This role requires working from a U.S. Bank location three (3) or more days per week. If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants. Benefits: Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following: Healthcare (medical, dental, vision) Basic term and optional term life insurance Short-term and long-term disability Pregnancy disability and parental leave 401(k) and employer-funded retirement plan Paid vacation (from two to five weeks depending on salary grade and tenure) Up to 11 paid holiday opportunities Adoption assistance Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law Review our full benefits available by employment status here. U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law. E-Verify U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program. The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $92,820.00 - $109,200.00 U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures. Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies. Posting may be closed earlier due to high volume of applicants.