E-Commerce Marketing Manager

Designation - Ecommerce Marketing Manager Location - Mumbai (Goregaon West) 5 Days working Qualification - Any Graduate Experience - 5 years Minimum About Rentokil PCI Rentokil PCI is Indias leading pest control service provider and a Rentokil Initial brand. Formed in 2017 through a joint venture between Pest Control India and Rentokil, it operates across 300 locations, aiming to set new standards in customer service. The company focuses on industry-leading operations through best practices, innovation, and digital technologies. In 2024, Rentokil PCI strengthened its market leadership by acquiring HiCare, expanding its services and footprint further. For more details: https://www.rentokil-pestcontrolindia.com; www.pci-hicare.com About the Role: - The Manager - E-Commerce Marketing Procurement is responsible for day-to-day operations activities of an e-commerce business, including the development, management, and optimization of the online store - The person will report to the General Manager - E-Commerce Business. The incumbent will have to work as part of a multi-functional team and this involves collaboration with the internal team and external stakeholders. Job Responsibilities: - Driving sales performance, analyzing past performance, and setting realistic targets - Ensuring the online experience is user-friendly and on-brand, and managing customer - retention and loyalty programs - Spearheading digital marketing efforts, and analyzing competitors to identify opportunities - and threats - Making decisions about products, pricing, and promotions - Writing management reports on sales performance, and presenting insights to - stakeholders - Using historical data to forecast future trends - Conducting experiments to test different website elements, marketing campaigns, or - pricing strategies Key Result Areas: - E-Commerce Sales Performance Management - Online Store Optimization & User Experience - Data Analytics & Performance Reporting - Digital Marketing & Traffic Growth - Paid Campaign Management (PPC, Social & Display Ads) - Email Marketing & Customer Retention - Product, Pricing & Promotion Strategy - Catalog & Product Merchandising Management - Marketing Automation, CRM Integration - Inventory Visibility & Order Fulfillment Efficiency - Customer Acquisition & Lifecycle Management - CRO, ROI & ROAS Optimization and Competitive Analysis Competencies (Skills essential to the role): - Expertise in Performance Marketing - E-Commerce Business Acumen - Digital Marketing Expertise - Excellent Communication Skills - Data Analysis & Analytical Thinking - Leadership Skills - Stakeholder Management - Project & Time Management - Customer-Centric Mindset & Market Intelligence - Conversion rate optimization - Prior knowledge of Web analytics - Strategic Thinking & Planning Other Requirement: - Proven experience in digital marketing, AMS, and Performance Marketing. - Working knowledge of AMS (Advertising Management Systems) and experience managing online marketplace advertising campaigns is desirable. - Proficiency in Microsoft Office Suite, particularly MS Excel, PowerPoint, and Word. - Basic knowledge of Adobe Acrobat for document editing and management is preferred. - Understanding of digital marketing tools and analytics platforms (e.g., Google Analytics, marketing dashboards, or campaign tracking tools) is desirable. Role Type / Key working relationships: - People Manager - Internal team - External stakeholders Interested candidates can share resume on alfeeya.siddiqui@rentokil-pci.com Contact - 9322881417