Marketing Data Analyst

ThreeTrader is looking for a Marketing Data Analyst to build a reliable view of marketing performance across the complete client journey—from first interaction through registration, verification, first-time deposit and active trading. This role will help the business understand which markets, channels, campaigns and audience segments generate genuine commercial value. Key Responsibilities - Build and maintain marketing dashboards covering acquisition, activation, retention and revenue. - Connect and analyse data from advertising platforms, websites, CRM systems, trading systems and internal databases. - Define consistent reporting standards and data definitions across marketing teams. - Measure performance by market, channel, campaign, creative, device and customer segment. - Analyse the funnel from visitor to registration, KYC completion, first-time deposit and active client. - Develop attribution models and evaluate channel incrementality. - Monitor CAC, CPA, cost per verified client, cost per FTD, LTV, ROAS and payback period. - Identify tracking gaps, data-quality issues and abnormal performance patterns. - Partner with marketing teams to improve budget allocation and campaign efficiency. - Create customer cohorts and analyse retention, deposit and trading behaviour. - Support forecasting, target setting and annual marketing planning. - Design measurement frameworks for experiments, promotions and new-market launches. - Present complex analysis as clear commercial recommendations for senior management. Success Measures - Accuracy and reliability of marketing reporting - Dashboard adoption across the business - Reduction in tracking and attribution gaps - Speed of insight delivery - Improvement in budget-allocation decisions - Marketing CAC and payback-period visibility - Quality of forecasting and performance recommendations Requirements - 3–5+ years of experience in marketing analytics, product analytics or business intelligence. - Advanced SQL and strong spreadsheet skills. - Experience with visualisation platforms such as Power BI, Tableau or Looker. - Experience with GA4, Google Tag Manager and major advertising platforms. - Understanding of attribution, cohort analysis, funnel analysis and experimental design. - Ability to work with large, multi-source datasets. - Strong commercial judgment and communication skills. - Experience with Python or R is desirable. - Experience in FX, CFD, fintech, financial services, gaming or another high-volume digital acquisition business is highly desirable. Ideal Profile You are commercially curious and naturally sceptical of surface-level metrics. You want to know not only which campaign generated registrations, but which activity created verified, funded and valuable long-term clients. Benefits - Competitive salary and performance-based bonus - Opportunity to own and shape creative direction in a high-growth market - A collaborative, international team culture with flat hierarchy - Modern office in Taichung with flexible working arrangements - Professional development budget and access to industry tools and resources - The chance to be part of a pivotal growth phase in the Asia-Pacific FinTech space